ANALISIS KEPUASAN SIVITAS AKADEMIKA TERHADAP PELAYANAN PENYELENGGARAAN PENDIDIKAN
Abstract
In the globalization era such today, the competition to get customer is getting
tougher, making companies more aggressive in giving the best service to their customers
through many alternatives and more innovative ways. Faculty of Teacher Training and
Education of Sebelas Maret University, a faculty that provides professional educator, is
reaching out for the best and more inovative ways to serve its customers. In this descriptive
research,the population were students and lecturers in amount of 3,470, in which
100 respondents (5%) of the population as the samples.The faculty staff has already had a
good performance, hence it made the high satisfactions to students and lecturers. These
satisfactions were reflected by the items no 1,4,5,6,7,14 that in the quadrant II. By these
results, those were the items that should be maintained and improved.
tougher, making companies more aggressive in giving the best service to their customers
through many alternatives and more innovative ways. Faculty of Teacher Training and
Education of Sebelas Maret University, a faculty that provides professional educator, is
reaching out for the best and more inovative ways to serve its customers. In this descriptive
research,the population were students and lecturers in amount of 3,470, in which
100 respondents (5%) of the population as the samples.The faculty staff has already had a
good performance, hence it made the high satisfactions to students and lecturers. These
satisfactions were reflected by the items no 1,4,5,6,7,14 that in the quadrant II. By these
results, those were the items that should be maintained and improved.
Keywords
kepuasan mahasiswa; harapan; penyelenggaraan pendidikan; pelayanan
Full Text:
PDFReferences
Kotler, Philip. (1997).Marketing Management: Analysis, Planning, Implementation and Control, Seventh Edition. Englewoods Cliffs: Prentice Hall International. Inc.
Pawitra, Teddy. (1993). “Kepuasan Pelanggan sebagai Keunggulan Daya Saing”, dalam Journal of Marketing, Prasetya Mulya, Volume I, No. 1.
Rangkuti Freddy. (2006). Measuring Customer Satisfaction. Jakarta: Gramedia Pustaka Utama.
Umar, Husein. (2002). Riset Pemasaran dan Perilaku Konsumen. Jakarta: Gramedia Pustaka Utama.
Refbacks
- There are currently no refbacks.
