The Effectiveness of Using Mandarin Language in Optimizing Business and Marketing Strategies in Indonesia

Devi Alvionita Alindra

Abstract

The use of Mandarin language is an effective business strategy for marketing local products in the Chinese market. This is particularly relevant considering the presence of numerous foreign companies in Indonesia owned by Chinese investors. When targeting Chinese consumers, the use of Mandarin language becomes essential in conveying information and marketing products. Limited Mandarin language proficiency among marketing personnel can hinder the flow of information from external sources or provide information to customers. Therefore, a good understanding and proficiency in the Mandarin language become key factors in optimizing business and marketing strategies. This research employs a literature study method with the aim of understanding the role and influence of Mandarin language usage in optimizing business and marketing strategies. The population of this research includes individuals working in the business environment, particularly employees who utilize Mandarin language in their work.

Keywords

Mandarin Language; Optimizing; Strategy; Business; Marketing

Full Text:

PDF

References

[1] Assauri Sofjan. (2010). Manajemen Pemasaran, Dasar, Konsep dan Strategi. PT Rajagrafindo Persada.

[2] Chaoxia, SONG., Hua, ZHANG., & Jia, YAN. (2023). Research on Marketing Strategy of Indonesian Tourism Facing Chinese Tourist Source Market 印尼旅游业面向中国客源市场的营销策略研究. Sinolingua: Journal of Chinese Studies, 1(1), 51-61. https://dx.doi.org/10.20961/sinolingua.v1i1.71803

[3] Cangara, H. (2014). Perencanaan & Strategi Komunikasi. In Edisi Revisi. PT. Rajagrafindo Persada.

[4] Danping, LIU., Hedan, FANG., Miaoxuan, WU., & Hao, WU. (2023). Research on the Development of China-Indonesia Tourism Cooperation Under the Background of the Belt and Road--Based on the Perspective of Normalization of Public Health Emergency Management 一带一路背景下中印尼旅游合作发展研究——以公共卫生应急管理常态化为视角. Sinolingua: Journal of Chinese Studies, 1(1), 62-77. https://dx.doi.org/10.20961/sinolingua.v1i1.71804

[5] Effendy, O. U. (2011). Ilmu Komunikasi Teori dan Praktik. PT Remaja Rosdakarya Bandung.

[6] FENG, L. (2022). The Innovation of Consumption Code Innovation Set Off by The Sharing Economy：Xianyu Platform as An Example: 共享经济掀起的消费符码革新——以闲鱼为例. MANDARINABLE : Journal of Chinese Studies, 1(1), 37–41. https://doi.org/10.20961/mandarinable.v1i1.330

[7] Gang , H. ., Qilin, Z., & Xin, Y. (2023). Trade Cooperation Between China and Indonesia in the Context of Carbon Border Tax: Current Situation and Prospect. MANDARINABLE : Journal of Chinese Studies, 2(1), 39–52. https://doi.org/10.20961/mandarinable.v2i1.609

[8] Handayani, R. (2013). Peranan Bahasa Mandarin Bagi 50 Responden Di Dunia Kerja. Universitas Gadjah Mada.

[9] Ivan Taniputra. (2016). History of China. AR-RUUZ Media.

[10] Kartiningsih, E. D. (2015). Panduan Penyusunan Studi Literatur. PT Remaja Rosdakarya Bandung.

[11] Li, Z., Yalin, Y., Jiarui, J., & Guangxian, N. (2023). Research on Deep Cooperation and Collaborative Development Between China and Indonesia Cross-Border E-commerce Based on Silk Road E-Commerce: “丝路电商”背景下中国与印尼跨境电子商务深度合作与协同发展研究. MANDARINABLE : Journal of Chinese Studies, 2(1), 58–71. https://doi.org/10.20961/mandarinable.v2i1.653

[12] Lemana, R. & J. (2017). Pengaruh Kelengkapan Produk dan Penetapan Harga terhadap Keputusan Pembelian Konsumen. Jurnal Pemasaran Kompetitif, 1 No. 1.

[13] Munadzdzofah, O. (2018). Pentingnya Bahasa Inggris, China, Dan Jepang Sebagai Bahasa Komunikasi Bisnis Di Era Globalisasi. Vocatio: Jurnal Ilmiah Ilmu Administrasi Dan Sekretari, 1, No. (2), 58–73.

[14] Natadjaja, L. (2012). Pengaruh Komunikasi Visual Antar Budaya Terhadap Pemasaran Produk Pada Pasar Ekspor Ditinjau Dari Warna Dan Ilustrasi Desain Kemasan. NIRMANA, 4, No. 2, 158 – 168.

[15] Philip R Cateora & John L Graham. (2007). Internasional Marketing: Pemasaran Internasional. In edisi 13 buku 2. salemba empat.

[16] Rudiansyah, R., & Guizhi, K. . (2023). Confucius’ Role in the Development of China Today: 孔子在当今中国发展中所扮演的角色. MANDARINABLE : Journal of Chinese Studies, 2(1), 72–77. https://doi.org/10.20961/mandarinable.v2i1.703

[17] Sugiono. (2016). Metodologi Penelitian Kuantitatif, Kualitatif, dan R&D. CV Alfabets.

[18] Sutami, H. (2003). “Peningkatan Mutu Pengajaran Bahasa Asing Non Inggris: Khususnya Bahasa Mandarin.” “Peningkatan Mutu Pengajaran Bahasa Asing Non Inggris: Khususnya Bahasa Mandarin.”

[19] Silitonga, D., & Rudiansyah, R. (2022, March). The Application of the Pleco Application in Learning Chinese During the Pandemic. In Proceedings of the First International Conference on Literature Innovation in Chinese Language, LIONG 2021, 19-20 October 2021, Purwokerto, Indonesia. http://dx.doi.org/10.4108/eai.19-10-2021.2316569

[20] Tjahjadi, L. (n.d.). (2006). ”Pengajaran Bahasa Cina di Indonesia” makalah Seminar Internasional Pengajaran Bahasa dan Dinamika Budaya Asia di Asia. Diselenggarkan di Jakarta oleh FIB UI dan Hankuk University of Foreign Studies, 12 Januari 2006. ”Pengajaran Bahasa Cina Di Indonesia”.

[21] Yuning, X., Zehao, F., Xin, Y., Siyuan, X., & Shiqin, T. (2023). Research on the Cultivation of the Digital Economy Ecosystem in China and Indonesia Under the Background of the Belt and Road Initiative. MANDARINABLE : Journal of Chinese Studies, 2(1), 1–15. https://doi.org/10.20961/mandarinable.v2i1.604

DOI: https://doi.org/10.20961/sinolingua.v1i2.74884

Refbacks

  • There are currently no refbacks.