PENGGUNAAN METODE LATERAL THINKING UNTUK MENINGKATKAN KREATIVITAS MAHASISWA DALAM PENCIPTAAN KARYA DESAIN

Abstract

This research aims at: (1) improving teaching learning process quality of
Advanced Visual Communication Design I by motivating students to be more active in
digging creativity of creating Visual Communication Design Works (VCD), (2) improving
students’ creativity in creating innovative Visual Communication Design Works, (3)
improving lecturer’s motivation and ability in conducting process and result evaluation
in Advanced Visual teaching learning process. This research Communication Design I
constitutes Classroom Action Research which is done at Art Department, FKIP UNS. Be
subjects were the sixth sememester students. This research consists of 3 cycles in which
each cycle consists of (1) planning, (2) implementing, (3) observing and interpreting, (4)
analyzing and reflecting. The results of this research show that students are able to create
Visual Communication Design Work and develop it to be creative work. The improvement
of the shudents’ activity (75%) in teaching learning process can be seen from the more
number of the students who convey their ideas in creating works interactively. The
improvement of doing exploration (70%) can be seen from the more number of the students
in finding techniques, media, and innovations in creating VCDW. The improvement
of the motivation to out from the old convention of VCDW (75%) can be seen from the
more number of ideas in creating works individually. The improvement of student’s
confidence (75%) can be seen from the more number of students’ works which are innovative,
new, and fresh.