ANALISIS FAKTOR MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN SUSU FORMULA BALITA PADA PASAR SWALAYAN

Abstract

The aims of this research are to study the factors that is considered by consumers in buying powder milk formula for infants in swalayan market in Yogyakarta City, and to study the dominant variables which considered by the powder milk formula for infants consumers swalayan market in Yogyakarta City. Consumer’s sample method that used in this research is judgement sampling, with distributing quisioner or interview. The researcher takes 100 samples of buyer, based on the size of sample for analysis factors at least four or five times of total research variable. Data analysis used is factors analyse method.