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Vol 21, No 1 (2024): FEBRUARY PENGARUH MEREK DAN PEMASARAN GETOK TULAR TERHADAP LOYALITAS KONSUMEN: KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MODERASI Abstract  PDF
Malva Nurina Tyagita, Silvana Maulidah, Anisa Aprilia
 
Vol 22, No 1 (2025): FEBRUARY THE INFLUENCE OF BRAND EQUITY ON CONSUMER PURCHASING DECISIONS FOR GREENFIELDS FRESH MILK Abstract  PDF
Nisa Fitriyani, Nia Rosiana
 
Vol 20, No 2 (2023): SEPTEMBER KEPUTUSAN PEMBELIAN SAYURAN DI PASAR JATINEGARA SELAMA PANDEMI COVID-19 DENGAN PENERAPAN THEORY OF PLANNED BEHAVIOR Abstract  PDF
Yerho David Hasudungan Harahap, Anisa Aprilia, Silvana Maulidah
 
Vol 22, No 1 (2025): FEBRUARY HOW CROWDS OF PEOPLE IN A RESTAURANT CAN BUILD THE RESTAURANT’S IMAGE AND IMPROVE CUSTOMER SATISFACTION? Abstract  PDF
Husna Ulinnuha, Budi Setiawan, Riyanti Isaskar, Agustina Shinta Hartati Wahyuningtyas
 
Vol 20, No 2 (2023): SEPTEMBER KUALITAS LAYANAN DAN THEORY OF PLANNED BEHAVIOR: DAMPAK PADA KEPUASAN PELANGGAN DALAM LAYANAN DRIVER ONLINE MAKANAN DI MASA PANDEMI COVID-19 Abstract  PDF
Tissa Permata Prasanti, Anisa Aprilia, Heptari Elita Dewi
 
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