SWOT ANALYSIS OF FINANCIAL TECHNOLOGY IMPLEMENTATION TO ONLINE PEER TO PEER (P2P) LENDING IN INDONESIA

Yuniatin Trisnawati DKW, I Gusti Putu Diva Awatara

Abstract


The development of Financial Tehcnology in Indonesia makes technology-based companies continue to grow. These companies began to be established and registered in the Financial Services Authority (OJK), which is based on an online peer to peer (P2P) lending platform. Financial Services Authority (OJK) data states that as of September 2018, the number of companies engaged in Peer to Peer (P2P) Lending continues to grow to 67 platforms with lender account providers reaching 161,297 entities, the number of borrower accounts (borrower) reaching 2,300,007 entities with low bad credit rates around 1.2%. The process of implementing peer to peer online activities (P2P) lending is done through a website or smartphone application that is downloaded through Google Play Store making it easier for anyone and anywhere to make transactions both as lenders or borrowers. This study discusses the SWOT analysis of online peer to peer (P2P) lending activities in terms of lending companies and individuals both as lenders and borrowers.

Keywords: Financial Technology, Online peer to peer (P2P) Lending, SWOT Analysis, Lender, Borrower


Full Text:

PDF
rticle

References


Agung. (2018). Update Peraturan OJK Terbaru Untuk Fintech P2P Lending di Indonesia. Retrieved from https://emerhub.com/id/bisnis/update-peraturan-ojk-terbaru-fintech-p2p-lending.

Amalia, F. (2016). Book Review : The Fintech Book : The Financial Technology Handbook for Investors, Enterpreneurs and Visionaries. Journal of Indonesian Economy and Business, 31(3), 345-348.

Bachmann, A., & Becker, A. (2011). Online Peer-to-Peer Lending – A Literature Review. Journal of Internet Banking and Commerce, 16(2).

CNN Indonesia. (2018). Awal Mula Hadirnya Peer to Peer Lending di Indonesia. Retrieved from https://www.cnnindonesia.com/teknologi/20180830172622-185-326250/awal-mula-hadirnya-peer-to-peer-lending-di-indonesia.

Fintech News Indonesia. (2018). Why Go-Jek Got Its Eye (and Business) on Peer-To-Peer Lending in Indonesia. Retrieved from https://fintechnews.sg/23780/indonesia/go-jek-p2p-lending-in-indonesia.

Hadad, M. D. (2017). Financial Technology (FinTech) di Indonesia. Kuliah umum tentang FinTech – IBS. Jakarta: Otoritas Jasa Keuangan (OJK).

Innovation Edge. (2015). All The Details of Alternative Financial Ecosystem P2P FINANCE. Innovation Centre.

Klafft, M. (2018). Online Peer – to - Peer Lending: A Lender’s Perspective. SSRN Electronic Journal.

Kotler, P., & Armstrong, G. (2008). Prinsip-Prinsip Pemasaran Jilid 1. Jakarta: Penerbit Erlangga.

Mahardhika, G. S., Inggis, R. A. (2017). Peer-to-Peer Lending in Surabaya: How It Drives Regional Economy. Journal of Developing Economy.

Mentari. (2018). Peer to peer (P2P) Lending. Retrieved from at https://financer.com/id/tabungan-investasi/peer-to-peer-lending.

Peraturan Bank Indonesia 19/12/PBI/2017 tentang Penyelenggaraan Teknologi Finansial.

Peraturan Otoritas Jasa Keuangan Nomor 77 /POJK.01/2016 tentang Layanan Pinjam Meminjam Uang Berbasis Teknologi Informasi.

Planner, Jr. (2018). Apa Sih Definisi Peer To Peer (P2P) Lending?. Retrieved from https://www.catatankeluargamuda.com/definisi-peer-peer-lending.

Renton, P. (2015). Understanding Peer to Peer Lending. E-book. Retrieved from LendAcademy.com.

Sukmadinata, N. S. (2011). Metode Penelitian Pendidikan. Bandung: PT Remaja Rosdakarya.

Suryatama. (2014). Lebih Memahami Analisis SWOT Dalam Bisnis. Jakarta: Kata Pena.

Teja, A. (2017). Indonesian Fintech Business: New Innovations or Foster and Collaborate in Business Ecosystems?. The Asian Journal of Technology Management, 10(1), 10-18.




DOI: https://doi.org/10.20961/aedc.v3i2.40327

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Journal of Applied Economics in Developing Countries



Journal of Applied Economics in Developing Countries
Master of Economics and Development Studies, Faculty of Economics and Business
Universitas Sebelas Maret
Jl. Ir Sutami 36 A Surakarta, 57126 Indonesia
Telp: +62271-647481
Email: jurnalaedc@gmail.com