Ni'mah, Ziadatun, UIN Maulana Malik Ibrahim Malang, Indonesia
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Vol 7, No 2 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series - Articles
The Influence of Diversity Product, Tagline, and Store Atmosphere on Impulsive Buying Through Positive Emotion as A Mediation Variable (Study on Gen Z and Millennial Customers of Mr. DIY Products in Malang)
Abstract PDF
