Analysis of Android-Based Educational Learning Media Development Need for Digital Marketing Expertise in Magistra Utama Surakarta

Abstract

This study aims to find out information about the needs of android-based educa-tional learning media, students' perceptions of educational media, and the design of educational media according to educators and students at Magistra Utama. The problem in this study is that researchers want to know the level of Android-Based Educational Learning Media Development needs for digital marketing expertise in magistra utama surakarta. The design of this study used a survey with inter-views and questionnaires which were given to 61 students randomly. Data collec-tion techniques by conducting interviews with instructors and distributing ques-tionnaires then analyzed the results with quantitative and qualitative descriptive statistical analysis techniques. The implication of this research is the initial anal-ysis before developing a prototype of Android-based educational game learning media in learning. The results of the study showed that 82.3% of students were interested in using Android-based educational learning media in the digital mar-keting expertise subject in the good category.