ANALISIS USAHA DAN PEMASARAN GULA SEMUT DI DESA HARGOTIRTO, KECAMATAN KOKAP, KABUPATEN KOKAP

Abstract

Crystal coconut sugar is an innovative product from processing coconut palm in the powder or granular form that have a yellow to brown colour. A total of 433,820 kg of crystal coconut sugar made in Hargotirto Village. The aim of this research is to analyse the cost, revenue, income, marketing cost, benefit cost, marginal marketing, and marketing efficiency economically in Hargotiro Village. The method applied is the descriptive method. The sample area is chosen on purposive sampling. The sample of producent is taken by random and take 93 sample. The method of take snowball sampling marketing channel respondents. The data analysis used is the cost analysis, revenue, income, marketing cost, benefit cost, and marginal marketing. The result of the research business analysis shows that are total rate revenue of crystal coconut sugar Rp51,360.22. That are three pattern of marketing channel of crystal coconut sugarin Hargotirto Village. Total benefit for each marketing channel is Rp7,640.39, Rp7,343.56, and Rp9,960.95. Total Marginal marketing for each marketing channel is Rp6.636,36, Rp5.000,00, and Rp4.840,91. Farmer’s share for each marketing channel is 72,35%, 77,99%, and 78,20%.