A Strategy of Organic Farming Technology Adoption at the Boyolali Organic Farming Association

Abstract

The role of technology in the development of organic farming can be considered from the perspective of the entire process, from upstream to downstream. It is therefore significant to develop a technology adoption strategy for the Boyolali Organic Farming Association (APOB). Therefore, the objective of this activity is to assess the internal and external aspects of technology adoption strategy in APOB. The technology adoption strategy was formulated using the strengths, weaknesses, opportunities, and threats (SWOT) method, classified into internal factor evaluation (IFE) and external factor evaluation (EFE). The number of respondents was 15 APOB administrators and farmer members. The gender distributions of the respondents were 10 male participants (66.67%) and 5 female participants (33.33%). The findings reveal that the IFE scores prior to and following the training were 3.90 and 4.12, respectively. The mean difference in IFE scores was 0.22. Concurrently, the EFE scores prior to and following the training were 4.53 and 4.72, respectively. The mean difference in EFE scores was 0.19. A technology adoption strategy in both the pre- and post-training phases is diversification (S-T Strategy). The scores for the strategy in both the pre- and post-training were 4.67 and 4.82, respectively. The mean difference in strategy scores was 0.15. The implications of APOB's activities include the strengthening of internal organisational pressures and risk management for the challenges of business development and competition. Furthermore, APOB is in a position to diversify its range of organic products and target markets in Java Island.