Representasi Linguistik Lanskap Terhadap Wacana Persuasif Pada Baliho Pilkada Jawa Timur 2024

Farian Dito Irwanda, Khusnul Khotimah

Abstract

This research is entitled landscape linguistic representation of persuasive discourse on the 2024 East Java regional election billboards which aims to examine persuasive discourse in the use of written language on the 2024 regional election billboards and describe the problems of persuasive discourse that occur using Gorys Keraf theory on the 2024 East Java regional election billboards. This research uses qualitative descriptive method using observation and documentation study techniques. In this research, 6 forms of persuasive discourse have been obtained from 3 billboards for the 2024 East Java provincial governor candidates which have been broken down into 12 data which will be classified into Gorys Keraf's persuasive techniques. There are six persuasive techniques in the process of classifying and analyzing persuasive discourse using Gorys Keraf's theory including (1) identification, obtaining 4 data in 3 billboards, (2) suggestion, obtaining 3 data in 3 billboards, (3) rationalization, obtaining 1 data in 1 billboards, (4) projection, obtain 2 data in 2 billboards, (5) compensation, obtain 1 data in 1 billboard, (6) conformity, obtain 1 data in 1 billboard.

Keywords

linguistik lanskap, wacana persuasif, baliho Pilkada

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References

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DOI: https://doi.org/10.20961/prasasti.v10i1.95681

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