INSTAGRAM SEBAGAIMEDIASOCIAL MOVEMENT (STUDI KASUS @MERAWATJOGJA)

Hafidzatul Wahidah

Abstract


The social movement that happened was the lack of maintenance of Jogja, so that Jogja
was deemed not Jogja anymore, because the characteristic of this city had waned.
Instagram @merawatjogja is used as a medium to disseminate information based on
social movements that occur in the community, where people can interact with creators
to share information through comments on their posts and participate in social actions
carried out by this group. The method used in this research is desktiptif-qualitative
by using literature study. The results of this study, namely creators @merawatjogja,
use Instagram as a medium to disseminate information to virtual communities based
on social movements that occur in society. The virtual community in question is @
merawatjogja followers who carry out information sharing, communication between
creators and users, and participate in caring for Yogyakarta.
Keywords: @merawatjogja, instagram, virtual community, social movement.

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DOI: https://doi.org/10.20961/jpi.v4i1.33800

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