Digital Marketing Education and Training Design for Micro, Small And Medium Enterprises (MSMEs) Entrepreneurs'

Abstract

The rapid growth in the use of social media and platforms such as shopee, has created great opportunities to facilitate digital marketing for Micro, Small and Medium Enterprises (MSMEs). This research aims to design and implement an education and training program that specifically addresses the use of the shopee platform in an effort to facilitate digital marketing for MSMEs entrepreneurs. The research method used is a qualitative descriptive approach, which focuses on a thorough description of the implementation of education and training on the Shopee platform. Data was collected through observation and interviews, using literature studies and analysis of the needs of MSMEs related to digital marketing as a basis for developing education and training programs that suit these needs. The problem-based learning model education and training program has succeeded in providing an in-depth understanding of digital marketing strategies using the shopee platform to MSMEs, as well as increasing their skills and knowledge in utilizing it in a sustainable manner. The design of the Shopee platform education and training has proven to be an effective effort in facilitating digital marketing for MSMEs, helping to expand market reach and increase busi- ness competitiveness by optimizing the potential of social media and the Shopee platform.