Reader Comments

Branding your brands

by Arif Afandi (2020-10-14)

In response to Jangan Jual Beli Mobil Baru Bekas di Tempat Lain, Di Aja

Your brand story differentiates you from everyone else. Otherwise, you're just one more solution for the same old problem that customers can choose from, and usually without a standout differentiator they'll base their choice on price. Most of the time, you do not want customers to choose you based on price alone. You want them to choose you because you're you. leetcode credly uplabs splashthat gravatar zeef gitlab behance yolotheme scirra theodysseyonline mountainproject logo sumpah pemuda 2020 logo sumpah pemuda

The best way to show authenticity is to be able to tell your audience when, why and you started doing what it is that you do. If you can tell your story in a way that your audience relates to you, and even roots for your success - even better.
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As you write your story, it's important to convey your values and ideals in a no-nonsense way. While you may be frightened of turning off some people, you really don't need to worry about that. Those people aren't your audience. Your audience consists of the people who can relate to your story, share your values, and want to be part of it.
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Get involved with your community to give back something that is noticeable. You don't want to do this just to get noticed, but you do want to pick something that helps people understand who you are as a business owner and what your business stands for. You and your audience likely share common experiences that should be discussed. The more ways you can relate to them, the more ways they'll see your offerings as unique and different.
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Branding is important for small business owners as well as large ones. If you have a limited budget, smart branding is perhaps the most inexpensive business tool you can create.