Local Culture Through Hyperlocal Media Using New Media Platforms

Rocky Prasetyo Jati


Hyperlocal media is one of the channels to obtain information related to locality activities. Previous research mentions hyperlocal media as another way to deliver news when local media cannot face technological disruption. Hyperlocal media is a media technology innovation for community media. Hyperlocal offers various forms of media delivery media. The main characteristic of hyperlocal media is the similarity of content sources originating from a geographical area to serve audiences from various regions beyond geographical reach. The ability of digital media and online media increases the chances of developing hyperlocal media. In the hyperlocal context, community media is no longer referred to as a media product but transforms into a 'platform'. This paper aims to examine community media developed by the Cultural Community to preserve local culture. This paper will clarify what content is proposed by the Cultural Community in Klaten. The method used to explore the activities of community cultural and community media is a qualitative approach. More specifically, this article examines the role of the manager of the Cultural Community in optimizing the technology used in traditional media into hyperlocal media. This study is based on ethnographic research and in-depth interviews with literature studies. This study describes the activities of the Cultural Community that uses the principle of the value of local wisdom to decide on the development of hyperlocal media


hyperlocal media; local culture; community media

Full Text:



J. D. Thompson and J. Weldon, Content Production for Digital Media. 2022.

J. Cohen-Cruz, “An Introduction to Community Art and Activism,” Community arts Netw., vol. 16, 2002.

M. Meadows, S. Forde, J. Ewart, and K. Foxwell, “Making Spaces: community media and formation of the democratic public sphere in Australia.,” in Making our Media: Global Initiatives Toward a Democratic Public Sphere, 2009.

S. Forde, K. Foxwell, and M. Meadows, “Creating a Community Public Sphere: Community Radio as a Cultural Resource,” Media Int. Aust., vol. 103, no. 1, pp. 56–67, 2002.

L. Buchtmann, “Digital songlines: The use of modern communication technology by an Aboriginal community in remote Australia,” Prometh. (United Kingdom), vol. 18, no. 1, pp. 59–74, 2000.

R. P. Jati, “The Existence of Indonesian Local Art Culture Through Digital Based Community Media,” in ICCD, 2019, vol. 2, no. 1, pp. 489–493.

E. R. Megwa, “Bridging the digital divide: Community radio’s potential for extending information and communication technology benefits to poor rural communities in South Africa,” Howard J. Commun., vol. 18, no. 4, pp. 335–352, 2007.

C. Atton, The Routledge companion to alternative and community media. 2015.

J. D. H. Downing, “Audiences and readers of alternative media: The absent lure of the virtually unknown,” Media, Culture and Society. 2003.

J. D. H. Downing, Radical Media: Rebellious Communication and Social Movements. SAGE Publications, Inc, 2000.

C. Atton, Alternative Media. London: SAGE, 2002.

K. Howley, Community MediaPeople, Places, and Communication Technologies. Cambridge: Cambridge University Press, 2005.

M. C. Negreira-Rey, “A decade of research on hyperlocal media: An international approach to a new media model,” Online J. Commun. Media Technol., vol. 11, no. 3, 2021.

G. Nygren, “Local Media Ecologies: Social media taking the lead,” Nord. Rev., 2019.

J. Turner, “‘Someone Should Do Something’: Exploring Public Sphere Ideals in the Audiences of UK Hyperlocal Media Facebook Pages,” Journal. Stud., pp. 1–20, 2021.

P. Youkongpun, “Community-based media in promoting identity and culture: A case study in Eastern Thailand,” Media Watch, vol. 6, no. 1, pp. 57–72, 2015.

K. Howley and K. Howley, “Community Media: People, Places, and Communication Technologies,” 2005.

S. J. Tracy, Qualitative research methods: Collecting evidence, crafting analysis, communicating impact. John Wiley & Sons, 2020.

A. P. Bochner, Coming to narrative: A personal history of paradigm change in the human sciences. Routledge, 2016.

S. Endraswara, Metodologi Penelitian Kebudayaan. Yogyakarta: UGM Press, 2021.

P. Atkinson and M. Hammersley, “Ethnography and participant observation,” 1998, pp. 248–261.

C. Geertz, The Interpretation of Cultures. New York: Basic Books, 1974.

J. P. Spradley, The Ethnographic Interview. Long Grove, IL: Waveland Press, Inc., 2016.

C. Heath, J. Hindmarsh, and P. Luff, Video in Qualitative Research: Analysing Social Interaction in Everyday Life. 2017.

A. Fuentes, The Creative Spark: How imagination made humans exceptional. Penguin, 2017.

S. Suneki, “Dampak globalisasi terhadap eksistensi budaya daerah,” CIVIS, vol. 2, no. 1/Januari, 2012.

S. Mubah, “Strategi Meningkatkan Daya Tahan Budaya Lokal,” J. UNAIR Masyarakat, Kebud. dan Polit., vol. 24, no. 4, pp. 302–308, 2011.

R. D. Nasution, “Pengaruh perkembangan teknologi informasi komunikasi terhadap eksistensi budaya lokal,” J. Penelit. Komun. dan opini publik, vol. 21, no. 1, pp. 30–42, 2017.

I. Tarakanita and M. Y. M. Cahyono, “Komitmen identitas etnik dalam kaitannya dengan eksistensi budaya lokal,” J. Zenit, vol. 2, no. 2, 2013.

H. M. I. Nahak, “Upaya Melestarikan Budaya Indonesia Di Era Globalisasi,” J. Sosiol. Nusant., vol. 5, no. 1, pp. 65–76, 2019.

I. Ruslan, “Penguatan ketahanan budaya dalam menghadapi derasnya arus budaya asing,” J. Tapis J. Teropong Aspir. Polit. Islam, vol. 11, no. 1, pp. 1–18, 2015.

T. J. Lan and M. Manan, Nasionalisme dan Ketahanan Budaya di Indonesia: Sebuah Tantangan. Yayasan Pustaka Obor Indonesia, 2011.

E. Bogaerts, “Mediating the local: Representing Javanese cultures on local television in Indonesia,” J. Southeast Asian Stud., vol. 48, no. 2, pp. 196–218, 2017.

D. Prasanti and N. A. Sjafirah, “Makna Simbol Budaya Lokal Bagi Komunitas Tanah Aksara,” Komunika J. Dakwah …, 2017.

S. Sugimin, “Mengenal Karawitan Gaya Yogyakarta,” Keteg J. Pengetahuan, Pemikir. dan Kaji. Tentang Bunyi, vol. 18, no. 2, pp. 67–89, 2018.

S. Murinska, “Impact of Hyperlocal Media On Local Communities,” Soc. Integr. Educ. Proc. Int. Sci. Conf., 2019.

E. van de Fliert, “Participatory communication and action for a sustainable environment,” in Handbook of Communication and Development, Edward Elgar Publishing, 2021, pp. 142–153.

K. Howley, “Community media studies: an overview,” Sociol. Compass, vol. 7, no. 10, pp. 818–828, 2013.


  • There are currently no refbacks.