Analisis Pola Kemitraan Teh Cup Racik Di Kabupaten Sukoharjo (Studi Kasus Pada Usaha Teh Ginastel)

Abstract

Teh adalah salah satu usaha yang paling banyak diminati oleh penduduk di Indonesia. Banyaknya usaha teh yang ada dipinggiran jalan membuat masyarakat Indonesia sering mengkonsumsi teh Tea is one type of business that is widely favored by people in Indonesia. Tea businesses are very easy to find along the road, so people are used to drinking it almost every day. One of the well-known tea brands is Teh Ginastel. This business originates from Sukoharjo Regency and has developed through a franchise partnership system. However, Teh Ginastel has a drawback, namely, the operating hours of the outlets are not the same in each place. This can be an obstacle for consumers who want easy and consistent access to the product. The purpose of this study was to determine the partnership pattern between the Teh Ginastel business and the franchise,  and to determine the amount of costs, income, and profits in the Teh Ginastel business with partners. The basic method used in this study is the descriptive method. The study was conducted by taking 5 outlet samples from each sub-district in Sukoharjo Regency as respondents, so that the total respondents taken from the 12 sub-districts amounted to 60 outlets. This study shows that although there are several problems in franchise cooperation, such as not following operational rules (SOP), the Teh Ginastel partnership system continues to run well. The initial cost to open a Ginastel Tea franchise business ranges from Rp12,000,000 to Rp13,125,000. Monthly income from this business varies, namely between Rp8,572,000 to Rp14,130,000. On average, the income obtained reaches around Rp11,652,583, which reflects a fairly promising income potential for business partners.