Analisis Preferensi Konsumen Terhadap Pembelian Dimsum Uma Yum Cha di Kota Surakarta
Abstract
AThe increase in public interest in consuming ready-made foods such as street food culinary and the number of street vendors in the food or beverage sector is quite high in Surakarta City making more diversity of consumer tastes in choosing snacks, one of the street foods is Uma Yum Cha dim sum. It is necessary to know about consumer preferences so that business owners are able to meet consumer expectations to provide satisfaction to consumers. This study aims to determine consumer preferences and what attributes are considered by consumers in purchasing Uma Yum Cha dim sum in Surakarta City. Sampling using purposive sampling method with 100 respondents. The analysis methods used are chi-square analysis and fishbein multiattribute analysis. The results showed that the categories of each attribute of Uma Yum Cha dim sum that became consumer preferences included dim sum with a slightly spicy savory taste, a quantity of 4 pcs, a soft texture, medium dim sum size, and promotion through internet media and the most considered attribute by consumers in purchasing Uma Yum Cha dim sum consecutively are taste, texture, quantity, size, and promotion
Keywords
Full Text:
PDFReferences
Alsamydai, J., Alnaimi, H., & Dajani, D. (2015). Using Fishbein Model to Measure Individual’s Attitudes Toward Electronic Communication Means. International Journal of Sales & Marketing Management Research and Development, 5(2), 1–18. http://www.zuj.edu.jo/wp-content/staff-research/economic/dr.mohmood-Jasim/11.pdf
Azliani, Howara, D., Sulmi. (2022). Preferensi Mahasiswa dalam Mengkonsumsi Jajanan Siomay di Depan Kampus Universitas Tadulak. Jurnal Agrotekbis, 10(1), 9-16. http://jurnal.faperta.untad.ac.id/index.php/agrotekbis/article/view/1176
Badan Pusat Statistik. (2022). Statistik Indonesia 2022. Jakarta: Badan Pusat Statistik.
Badan Pusat Statistik Kota Surakarta. (2022). Kota Surakarta dalam Angka 2022. Surakarta: Badan Pusat Statistik Kota Surakarta.
Djaali. (2020). Metodologi Penelitian Kuantitatif. Jakarta: Bumi Aksara.
Eko, S.A. (2009). Aplikasi Statistik dengan SPSS 16.0. Jakarta: PT. Prestasi Pustakarya.
Engel, J., Roger, B., & Paul, W. (1995). Perilaku Konsumen Jilid II. Jakarta: Bina Rupa Aksara.
Hermanianto, J., Andayani, R. (2002). Studi Perilaku Konsumen Dan Identifikasi Parameter Bakso Sapi Berdasarkan Preferensi Konsumen Di Wilayah DKI Jakarta. Jurnal Teknol. dan Industri Pangan, 13(1), 1-10. https://journal.ipb.ac.id/index.php/jtip/article/view/7015
Ilyas, M., & Sari, D. (2021). Analisis Faktor-Faktor yang Menjadi Preferensi Konsumen Dalam Memilih Coffee Shop di Kota Bandung. Jurnal Manajemen, 8(4), 3318-3329. https://new.journal.ipb.ac.id/index.php/JIPI/article/view/42842
Namira. (2016). Pengaruh Variabel Atribut Produk Terhadap Keputusan Pembelian Produk Smoothies. Jurnal Ilmiah Mahasiswa, 5(1), 1-10. https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/3419
Obe, F. L., Lalang, D., Lakapeni, V., & Fatin, D. (2021). Pengaruh Jumlah Anak Terhadap Pendapatan Hasil Perkebunan Kemiri di Desa Maikang Kecamatan Alor Selatan Tahun 2020 Menggunakan Metode Chi Kuadrat. Jurnal Ilmiah Wahana Pendidikan, 7(6), 378–384. https://doi.org/10.5281/zenodo.5644452
Prambudi, J., & Imantoro, J. (2021). Pengaruh Kualitas Produk Dan Harga Produk Terhadap Keputusan Pembelian Produk Pada UKM Maleo Lampung Timur. Jurnal Manajemen Diversivikasi, 3(1), 687–704.
Pratiwi, I. W., & Hendrawan, D. (2018). Implementasi Importance-Performance Analysis (IPA): Analisis Preferensi Konsumen Muda Mie Setan. Jurnal Ilmiah Mahasiswa Fakultas Ekonomi Dan Bisnis, 6(2), 1–20. https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/4795
Utarsih, H., Rezana, I., & Anjani, I. (2020). Pengaruh Brand Trust Dan Customer Satisfaction Terhadap Customer Loyalty Pada Produk Sabun Mandi Cair Lifebuoy Di Bandung. Jurnal Indonesia Membangun, 19(2), 115-129. https://jurnal.inaba.ac.id/index.php/JIM/article/view/210
Wahyuni, T., Murliza, Kurniati, D. (2017). Preferensi Konsumen Terhadap Pembelian Kerupuk Ikan di Kota Sintang. Jurnal Social Economic f Agriculture, 6(1), 101-108. http://dx.doi.org/10.26418/j.sea.v6i1.21592
Wibowo, R. P., & Supriana, T. (2022). An Analysis Of Fishbein Multiatribute Attitude Of Awai Na Shrimp Paste Products And Indofood Shrimp. Journal Agroqua, 20(1), 175–194. https://doi.org/10.32663/ja.vDOI: https://doi.org/10.20961/agrisema.v2i1.73867
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Mei Tri Sundari, Nataya Nirmala Putri, Joko Sutrisno
This work is licensed under a Creative Commons Attribution 4.0 International License.
|