Pemanfaatan website sekolah sebagai sarana promosi dan informasi humas di SMK Negeri 1 Wonogiri

Triana Febri Astuti, Anton Subarno, Cicilia Indrawati

Abstract

This study aims to determine (1) the utilization of the website at SMK Negeri 1 Wonogiri as a public relations medium, (2) the optimization of the website as a public relations medium in conveying information, and (3) school policies in the use of the website as a public relations medium. This research is qualitative descriptive research with a case study approach. The research data comes from interviews with informants, places and events, and documents. The sampling technique is done by purposive sampling and snowball sampling. Data was collected using semi-structured interviews, observation, and document analysis. The validity test techniques used are data source triangulation and method triangulation. Data analysis using interactive analysis techniques. The results of this study are as follows: (1) Utilization of the website as a school public relations medium, namely as a school promotion medium, to show the school's existence and form a positive image in society. Besides that, the website is also used as an information medium, namely as a means to convey school information to the public., (2) optimizing the website as a public relations medium in conveying information by using social media as a supporting tool website in conveying school information, such as Instagram, YouTube, and Tiktok., and (3) school policy in use websites, namely by forming a management team website and providing a full policy regarding information management website to the management team website.


Keywords

public relations; social media; website

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References

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DOI: https://doi.org/10.20961/jikap.v8i2.77776

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