PERSEPSI PUBLIK TERHADAP TOKOH POLITIK DALAM DEBAT POLITIK DI KANAL YOUTUBE

Khristianto Khristianto

Abstract

This study is aimed at revealing the perception of the public over some politicians, particularly those involving in political debates broadcasted by TV stations, then their videos are uploaded in Youtube. The data are their coments on the politicians and their performances in the debates which usually presented peoples from contesting parties in the presidential election. The data were then analyzed using Appraisal theory (Martin & White, 2005), and interpreted through a perspective of discourse strategy (van Dijk, 2001). The finding has proved that the judgment is the most dominant appraisal elements (86%) employed by the public in evaluating the politicians’ behaviors in the debates. From a comparison, it seems that the incumbent people were evaluated better than the competitor. In general, the public from both contestants prefer to emphasize the other’s negative side.

Keywords

perception of the public; presidential election 2019; appraisal; discourse strategy

Full Text:

PDF

References

Chalimah, Djatmika, Santosa, Riyadi & Wiratno, Tri. (2018). Evaluating attitudes in news text: appraisal in critical discourse study. Advances in Social Science, Education and Humanities Research, volume 166. Atlantis Press.

Fairclough, Norman. (2001). Critical discourse analysis as a method in social scientific research in Methods of Critical Discourse Analysis (Ruth Wodak and Michael Meyer – editors). London: SAGE Publication Ltd.

Goatly, Andrew. (2007). Metaphor and Ideology. Ilha do Desterro Florianópolis no 53 p.063-093 jul./dez.2007.

Halliday, M.A.K. & Mathiessen, Christian. (2004). Introduction to Functional Grammar (3rd Edition). London: Hodder Arnold.

Kamal, Mustofa Riyadi Santosa, Djatmika. (2017). The imbalance attitude of the journalists in chemical castration texts: an SFL critical discourse analysis. Humaniora Vol. 29. No 2. Oktober 2017. Yogyakarta: FIB, Universitas Gadjah Mada.

Kress, Gunther & Leeuwen, Theo van. (2006). Reading images: the grammar of visual design (edisi ke-2). London & New York: Routledge Tayler and Francis e-Library.

Martin, J.R. & White, P.R.R. 2005. The language of evaluation: appraisal in English. New York: Palgrave Macmillan.

Sudaryanto. (2015). Metode dan aneka teknik analisis Bahasa. Yogyakarta: Sanata Dharma Univ. Press.

Sukma, Bayu Permana. (2018). Sistem appraisal pada slogan dalam kain rentang kampanye politik bakal calon kepala daerah Kabupaten dan Kota Bogor, Ranah: Jurnal Kajian Bahasa, 7 (2), 132—145. doi: https://doi.org/10.26499/rnh.v7i2.603

VanDijk, Teun A. 2001. Multidisciplinary CDA: a plea for diversity in Methods of Critical Discourse Analysis (Ruth Wodak and Michael Meyer – editors). London: SAGE Publication Ltd.

DOI: https://doi.org/10.20961/prasasti.v5i2.45368

Refbacks

  • There are currently no refbacks.