ANALYSIS OF NGEBEL LAKE VISITORS' SATISFACTION USING IMPORTANCE-PERFORMANCE ANALYSIS (IPA) APPROACH

Dian Pratiwi, Muhammad Imron

Abstract


The development of tourist areas is commonly targeted as a backbone sector to support economic growth, increase regional income, empower the economy of the community, expand employment, and improve the overview and marketing of local products of tourist destinations to improve local community welfare. This development requires holistic and comprehensive planning in order to optimize the benefits for the local community and contribute to the regional income of a region. Ngebel Lake, one of the tourist attractions in East Java, has a considerable potential to be developed into a leading lake tourist destination. Located in Ponorogo Regency, this place is prospective for its pristine natural beauty and other favorable elements such as culture, community lifestyle, and the potential as a tourist attraction. The half kilometer-wide lake was naturally formed and is surrounded by a five-kilometer road. This study aimed at analyzing the satisfaction of Telaga Ngebel visitors as an effort to identify satisfaction attribute on service quality using Importance-Performance Analysis (IPA). This approach was aimed to provide recommendations in evaluating visitors’ satisfaction. The research was not merely targeted to identify whether visitors’ expectations were already accomplished, but it was aimed to identify the functional and dysfunctional attributes of service.The results have shown that the attributes requiring improvements include the availability of adequate parking lots, the quality of roads around the tourist area, and the willingness of the staff to prioritize and recognize the needs of visitors. This research is the first step in setting recommendations for strategies that can become local government priorities in the development of the Ngebel Lake tourist area.

 

Keywords: Visitors’ satisfaction, Importance-Performance Analysis (IPA)


Full Text:

PDF
rticle

References


Ahsani, D. W. (2005). Analisis Kepuasan Konsumen Terhadap Atribut Wisata Cangkuang Garut, Jawa Barat. Undergraduate Thesis. Bogor: Institut Pertanian Bogor.

Badan Pusat Statistik Kabupaten Bogor. (2014). Kabupaten Ponorogo dalam Angka Tahun 2013. Badan Pusat Statistik Kabupaten Bogor.

Barnes, J. G. (2000). Secrets of Consumer Relationship Management. Yogyakarta: Penerbit Andi.

Ilyas, M. (2009). Strateg Pengembangan Pariwisata Kepulauan Togean di Kabupaten Tojo Una-Una. Post-graduate Thesis. Makassar: Universitas Hasanuddin.

Koswara, I. H. (2005). Karakteristik dan Potensi Wisata Agro Jawa Barat. The paper was presented in West Java Agro Tourism Development Coordination Forum at 7 Desember 2005. Bandung.

Kotler, P. & Keller, K.L. 2011). Marketing Management, 14th Edition. New Jersey: Prentice Hall.

Mahfudz, D. (2003). Analisis Preferensi Konsumen Terhadap Atribut Wisata Alam Pantai Anyer. Undergraduate Thesis. Bogor: Institut Pertanian Bogor.

Parasuraman, A., Zeithaml, V.A., & Berry L.L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49.

Parasuraman, A., Zeithaml, V.A., & Berry L.L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64.

Rangkuti, F. (2004). Analisis SWOT Teknik Membedah Kasus Bisnis. Jakarta: PT. Gramedia Pustaka.

Septriani, M. R. (2001). Analisis Preferensi Konsumen Terhadap Atribut Wisata Agro Gunung Mas Undergraduate Thesis. Bogor: Institut Pertanian Bogor.

Sumarwoto, J. (1990). Pengembangan Agrowisata: Potensi dan Prospek. National Seminar: Sumatra’s Agriculture & Rural Development at 5-8 March. Berastagi.

Supranto, J. (2001). Pengukuran Tingkat Kepuasan Pelanggan. Jakarta: Rineka Cipta.

Ts Kaihatu. (2008). Analisis Kesenjangan Kualitas Pelayanan dan Kepuasan Konsumen Pengunjung Plaza Tunjungan Surabaya. Jurnal Manajemen dan Kewirausahaan, 10 (1), 66-83.




DOI: https://doi.org/10.20961/aedc.v4i1.42564

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Journal of Applied Economics in Developing Countries




JAEDC
Print ISSN: 2354-6417
Online ISSN: 2685-7448
Website: https://jurnal.uns.ac.id/jaedc
Email: jaedc@mail.uns.ac.id
Published by: Master of Economics and Development Studies, Faculty of Economics and Business, Universitas Sebelas Maret
Office: Ir. Sutami Street, No. 36A, Surakarta, Jawa Tengah, Indonesia