Peramalan Pengunjung Website PT XYZ menggunakan Metode Arima

Yeni Rokhayati, Luthfi Luluk Fadhila

Abstract

Abstrak 

Salah satu strategi pemasaran di PT. XYZ menggunakan optimasi website. Menganalisa kegiatan bisnis terutama pada strategi pemasaran suatu perusahaan perlu untuk mengevaluasi apa yang akan terjadi di masa depan. PT. XYZ sejauh ini belum melakukan analisa strategi pemasarannya via website ini, terutama bagaimana meramalkan pengunjungnya. Berdasarkan Web Analytics Association (WAA), terdapat 3 metrik penting dalam analisa website yaitu page view, unique visitors, dan visits. Untuk itu, penelitian ini melakukan analisa peramalan website PT XYZ untuk page view, unique visitors, dan visits menggunakan metode ARIMA. Hasil evaluasi dan peramalan diketahui bahwa analisa ini menghasilkan model ARIMA terbaik yang dapat digunakan untuk meramalkan 35 satuan periode ke depan

=================================================

Abstract

PT. XYZ uses website optimization in marketing. Analyzing business activities, especially a company's marketing strategy, is necessary to evaluate what will happen in the future. PT. XYZ has yet to study its marketing strategy via this website, significantly how to predict its visitors. Based on the Web Analytics Association (WAA), website analysis has three essential metrics: page views, unique visitors, and visits. For this reason, this study analyzes PT XYZ's website forecasting for page views, unique visitors, and visits using the ARIMA method. Evaluation and forecasting results show that this analysis produces the best ARIMA model that can be used to predict the following 35 unit periods.

Keywords

ARIMA; Website's Visitors; Prediction

Full Text:

PDF

References

O. Yenty, Y. Dosen, F. Ekonomi, J. Akuntansi, − Universitas, and K. Petra, “PENGGUNAAN TEKNOLOGI INTERNET DALAM BISNIS,” J. Akunt. Keuang., vol. 2, no. 1, pp. 36–52, 2000. [2] APJII, “Laporan Survei Internet APJII 2019-2020-Q2,” Jakarta, 2019. [3] M. Kaptein and P. Parvinen, “Advancing E-Commerce Personalization: Process Framework and Case Study,” Int. J. Electron. Commer., vol. 19, no. 3, pp. 7–33, Jul. 2015, doi: 10.1080/10864415.2015.1000216. [4] A. Purnomo, “Mengapa Pengusaha Butuh Analisis Website ? (1/2) | BINUS UNIVERSITY MALANG | Pilihan Universitas Terbaik di Malang,” Binus University, Jul. 2017. [5] Y. Rokhayati, M. Santiputri, and S. Sartikha, “Pelatihan dan Pendampingan Optimasi Website Bagi Pengelola Desa Pulau Mubut,” J. Pengabdi. Kpd. Masy. Politek. Negeri Batam, vol. 4, no. 2, pp. 79–93, 2022. [6] T. Contributor, “web analytics,” TechTarget , May 2021. [7] Affdee, “4 Manfaat Menggunakan Analisis Web untuk Pemilik Bisnis Kecil - Affde Marketing,” www.affde.com., Mar. 2021. [8] Web Analytics Association, Web Analytics Definitions, 4th ed. Washington DC: Web Analytics Association, 2007. [9] Lens10, “ Analytics Defintions: Visits, Visitors, Pageviews and Unique Pageviews,” Lens10, 2022. [10] C. Interactive, “What are Unique Visitors? - Definition & Explanation,” marketingterms.com, 2021. [11] N. Martiningtyas, Buku Materi Kuliah STIKOM Statistik. Surabaya: STIKOM Surabaya, 2004. [12] Y. Rokhayati and others, “Prediksi Kelayakan Operasional Mesin Rivet Menggunakan Regresi Linear Berganda,” J. Sustain. J. Has. Penelit. dan Ind. Terap., vol. 10, no. 1, pp. 10–15, 2021. [13] W. D. Suryono, “MULTI VARIABLE REGRESI SEBAGAI PREDIKSI AREA TERDAMPAK KEBAKARAN HUTAN,” IJAI (Indonesian J. Appl. Informatics), vol. 6, no. 2, pp. 88–95. [14] S. Said, “Peramalan (Forecasting) Volume Penjualan Dengan Metode Exponential Smoothing,” UIN Alauddin Makassar, Makassar, 2011. [15] A. Fauzi, “Peramalan Menggunakan Model Arima Pada Harga Saham Telkom Dan Lippo,” Institut Teknologi Sepuluh Nopember, 2015. [16] B. Hendrawan, “Penerapan Model ARIMA Dalam Memprediksi IHSG,” J. Integr., vol. 4, no. 2, 2012. [17] P. DI Pasien Rawat Jalan Rsud Kartini, “PENERAPAN METODE ARIMA BOX-JENKINS UNTUK.” [18] I. Soelaeman, Analisis Runtun Waktu, 2nd ed. Tangerang Selatan: Universitas Terbuka, 2011. [19] Maglearning, “UNIT ROOT TEST DI EVIEWS (AUGMENTED DICKEY-FULLER TEST),” Maglearning.id, 2020.

DOI: https://doi.org/10.20961/ijai.v7i2.73842

Refbacks

  • There are currently no refbacks.