Peningkatan Daya Saing Beras Organik Desa Gentungan Melalui Perbaikan Kemasan dan Kemitraan Pemasaran dengan APOKAT

Abstract

Organic farming in Gentungan Village started in 2009. Organic farming activities in Gentungan Village initiated by Tani Mulyo I began targeting Tani Mulyo V. The organic rice produced by Tani Mulyo I and Tani Mulyo V has received organic certification and has received a halal label. However, in developing the marketing of Tani Mulyo I and IV products, there are several obstacles, including the low competitiveness of the products, especially the packaging that has not yet been sold, and the limited marketing reach. Some things are known from the packaging side, the problem faced is the limitations of packaging equipment. Digital-based information and marketing systems are urgently needed to reach a wider market, not only regional markets but are expected to be able to reach markets outside the region or nationally. Overcoming these problems the Program for Strengthening the Capacity of Student Organizations (PPK Ormawa team) Students Association of Pelita UNS carried out several activities, namely: (1) packaging repairs, (2) using a vacuum sealer machine, (3) building a marketing network with the Karanganyar Tentram Organic Farmers Association (APOKAT) and Kans.id, (4) evaluating and monitoring. This service activity was carried out from June-October 2022. The method used in this service includes the stages of Focus Group Discussion, packaging repair, and packaging training organic rice. This service activity aims to make Gentungan Village organic rice packaging more marketable, increase selling prices, increase income and expand marketing reach. This service activity has expected to be sustainable with the establishment of marketing partnerships.