Pengaruh Ekuitas Merek dan Atribut Produk terhadap Keputusan Pembelian Konsumen Gula Pasir di Pasar Swalayan Kota Surakarta
Abstract
Keywords
Full Text:
PDFReferences
Akpoyomare, O. B., Adeosun, L. P. K., & Ganiyu, R. A. (2012). The influence of product attributes on consumer purchase decision in the nigerian food and beverages industry: A study of lagos metropolis. American Journal of Business and Management, 1(4), 196–201. https://doi.org/10.11634/216796061706211
Doostar, M., Kazemi, M. A. I., & Kazemi, R. A. I. (2012). Impact of brand equity on purchase decision of final consumer focusing on products with low mental conflict. Journal of Basic and Applied Scientific Research, 2(10), 10137–10144
Durianto, D., Sugiarto, & Sitinjak, T. (2001). Strategi menaklukkan pasar. PT Gramedia Pustaka Utama.
Ghozali, I. (2014). Structural equation modeling, metode alternatif dengan partial least square (PLS) (4th ed.). Semarang: Badan Penerbit Universitas Diponegoro.
Hair, J. F. (1998). Multivariate data analysis, fifth edition. Upper Saddle River, N.J.: Prentice Hall.
Herlangga, F., Kusnandar, & Setyowati, N. (2015). Pengaruh ekuitas merek dan atribut produk terhadap keputusan pembelian pada konsumen minyak goreng di Kota Surakarta. Agrista, 3(3), 366–377.
Jamali, M., & Khan, R. (2018). The impact of consumer interaction on social media on brand awareness and purchase intention! Case study of Samsung. Journal of Marketing and Logistics, 1(2), 114–129.
Kotler, P., & Keller, K. . (2009). Manajemen pemasaran: Membangun Merek yang kuat. 13Ed. In Erlangga.
Majasoka, L., Sumarwan, U., & Muflikhati, I. (2020). Perilaku konsumen gula pasir: keterkaitannya dengan pengetahuan label, bauran pemasaran, dan kesadaran merek. Jurnal Ilmu Keluarga Dan Konsumen, 13(3), 289–302. https://doi.org/10.24156/jikk.2020.13.3.289
Marshall, G. (2007). Promoting independent learning by curriculum design and assessment. Practitioner Research in Higher Education, 1(1), 42–45.
Ndlela, T., & Chuchu, T. (2016). Celebrity endorsement advertising: Brand awareness, brand recall, brand loyalty as antecedence of South African young consumers’ purchase behaviour. Journal of Economics and Behavioral Studies, 8(2), 79–90.
Prasetijo, R., & Ihalauw. (2004). Perilaku konsumen. Yogyakarta: Andi offset.
Putri, M. S., Darus, H. M. B., & Ayu, S. F. (2014). Analisis faktor yang mempengaruhi konsumsi gula pasir curah dan proses keputusan pembelian konsumen gula pasir curah di Kota Medan. Journal of Agriculture and Agribusiness Socioeconomics., 3(3), 21–36.
Safira, M. R., & Aji, J. M. M. (2021). Perilaku konsumen gula putih bermerek dan tidak bermerek di Kabupaten Jember. Jurnal Sains Pemasaran Indonesia, 20(1), 33–52.
Simamora, B. (2005). Analisis multivariat pemasaran. Jakarta: Gramedia Pustaka Utama.
Suharsimi, A. (2010). Prosedur penelitian suatu pendekatan praktik. Jakarta: PT. Rineka Cipta. https://doi.org/10.1190/segam2013-0137.1
Suriani, N. (2012a). Gangguan metabolisme karbohidrat pada diabetes melitus. Malang: Fakultas Kedokteran Universitas Brawijaya.
Suriani, N. (2012b). Gangguan metabolisme karbohidrat pada penderita diabetes melitus. Malang: Fakultas Kedokteran Universitas Barawijaya.
Suroyo. (2012). Analisis faktor pengaruh kelompok acuan terhadap brand awareness dan perannya dalam pemilihan merek susu formula bayi (thesis). Bogor: Institut Pertanian Bogor.
Tjiptono, F. (2008). Strategi Pemasaran. Yogyakarta: Andi.
Tjokroaminoto, J., & Yohanes, ks. (2014). Analisa pengaruh brand image dan company image terhadap loyalitas retailer studi kasus PT Asia Paramita Indah. Jurnal Manajemen Pemasaran Petra, 2(1), 1–11.
Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1–14. https://doi.org/10.1016/S0148-2963(99)00098-3
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195–211. https://doi.org/10.1177/0092070300282002
DOI: https://doi.org/10.20961/agrisema.v1i1.61912
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 AGRISEMA: Agricultural Socio-economic Empowerment and Agribusiness Journal
This work is licensed under a Creative Commons Attribution 4.0 International License.
|