Analisis Tipe Perilaku Konsumen dalam Membeli Teh Celup

Rahmawati Setiyani, Annisa Vini Fitria, Tiara Asfarida, Retna Dewi Lestari

Abstract


The basic method used in this research is descriptive. The number of samples selected for analysis was 30 samples. The research technique used is a survey technique, namely research in which data collection takes samples from one population. Sampling was done using a random sampling technique (random sampling) on some tea bags consumers. The data used in this study is primary data. The involvement of consumers in the decision-making process of purchasing tea in Solo Raya is high, meaning that consumers are involved in evaluating the attributes of tea products to make the best decisions in purchasing tea products. These attributes include taste, scent, color, packaging, packaging design, content capacity, price, and distribution of tea products.


Keywords


characteristics; consumens; tea bags; Solo Raya

Full Text:

PDF
rticle

References


Asra, A., & Prasetyo, A. (2015). Pengambilan Sampel Dalam Penelitian Survei. Raja Grafindo Persada.

Choesrani, D. Z. (2018). Pengaruh Kebiasaan Minum Teh Berkualitas Terhadap Gaya Hidup Konsumen di Tea Addict Lounge Jakarta. Jurnal Fame, 3(1), 46–55. http://dx.doi.org/10.30813/fame.v3i1.2167

Leonardo, F., Taufik, N. I., & Rianawati, D. (2019). Analisa Karakteristik Peminum The di Kota Bandung. Jurnal Akuntansi Maranatha, 11(1), 77–97. https://doi.org/10.28932/jam.v11i1.1543

Meriza, F., Lestari, D. A. H., & Soeliman, A. (2016). Sikap dan Kepuasan Rumah Tangga Konsumen Teh Celup Sariwangi dan Sosro di Bandar Lampung, Lampung. Jurnal Ilmu-Ilmu Agribisnis, 4(1), 67–75. http://dx.doi.org/10.23960/jiia.v4i1.1216

Nazzaruddin. (1993). Komoditi Ekspor Pertanian. Penebar Swadaya.

Prastowo, A. (2016). Memahami Metode-Metode Penelitian : Suatu Tinjauan Teoritis dan Praktis. Ar-Ruzz Media.

Saputri, R. K., & Al-Bari, A. (2020). Pengaruh Konsumsi Teh Dengan Tingkat Obesitas Mahasiswa Farmasi Universitas Nahdlatul Ulama Sunan Giri. Jurnal Penjas Dan Farmasi, 3(Juni), 8–14.

Singarimbun, M., & S, E. (1995). Metode Penelitian Survei. LP3ES.

Soewadji, J. (2012). Pengantar Metodologi Penelitian. Mitra Wacana Media.

Sugiyono. (2015). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif dan R&D. Alfabeta.

Sumarwan. (2003). Perilaku Konsumen Teori dan Penerapannya dalam Pemasaran. Ghalia Indonesia.

Thomas, S. (2007). Minum Teh dan Khasiatnya Bagi Kesehatan. http://www.sinarharapan.co.id/

Tuminah, S. (2006). Teh (Camellia sinensis) Sebagai Salah Satu Sumber Antioksidan. http://www.kalbe.co.id/

Wiyono. (2011). Merancang Penelitian Bisnis dengan Alat Analisis SPSS 17.0 & SmartPLS 2.0. STIM YKPN.

Zulkifli, A. (2013). Konsumsi Teh per Tahun. www.tempo.co.id.




DOI: https://doi.org/10.20961/agrisema.v1i2.61897

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 AGRISEMA: Agricultural Socio-economic Empowerment and Agribusiness Journal

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.


AGRISEMA
Online ISSN: 2961-8320
Website: https://jurnal.uns.ac.id/agrisema
Email: agrisema@mail.uns.ac.id 
Published by: Faculty of Agriculture, Universitas Sebelas Maret
Address: Jl. Ir. Sutami 36A, Surakarta, Jawa Tengah 57126

This work is licensed under a Creative Commons Attribution 4.0 International License