Komunikasi bisnis pada masa pandemi Covid 19 (Studi kasus di Ubigo Karanganyar)

Abstract

This study aims to (1) find out how business communication is being implemented at Ubigo Karanganyar during a pandemic. (2) Find out how to use social media to improve business communication at Ubigo Karanganyar during a pandemic. This research is a qualitative descriptive study. Sources of research data include business communications at Ubigo Karanganyar, informants, and documents. Sampling techniques include purposive sampling and snowball sampling. Data collection was carried out through interviews, direct observation, and document analysis. The validity test techniques used are technique triangulation and source triangulation. Data analysis using interactive analysis techniques. The results of this study are as follows: (1) Ubigo Karanganyar implements business communication through direct and media methods. The direct method is to collaborate with the Tourism, Youth, and Sports Office of Karanganyar Regency, Micro, Small, and Medium Enterprises (MSMEs) in Karanganyar Regency, and Maxim and Gojek online transportation. The media method is by using WhatsApp and Instagram social media. (2) Utilization of social media as a medium of business communication at Ubigo Karanganyar, namely WhatsApp, Instagram, Youtube, Market Place, and Facebook, which are actively used. The two WhatsApp and Instagram platforms contain various information such as catalogs, promotions, locations, and opening hours that can be helpful to consumers.