MODEL OF TOURISM DEVELOPMENT OF TUGU KHATULISTIWA BASED ON WATERFRONT CITY WITH LEADING AND CO-ORDINATING APPROACH IN PONTIANAK CITY

Abstract

The model of waterfront city-based equatorial tourism development with a leading and co-ordinating approach in Pontianak city is limited to the physical potential of the Kapuas River's waterfront edge. The purpose of this study is the management of waterfront city-based equatorial monument tourism development model with a leading and co-ordinating approach or cooperation system as strengthening Pontianak tourism with the carrying capacity of developing equatorial monument tourism objects is the river Kapuas. Research method with a qualitative analytical descriptive approach where the researcher intends to develop existing phenomena by analyzing and presenting facts systematically to facilitate understanding and drawing conclusions. The results of the study show that the SWOT analysis states that the development of the sustainability development approach (Ecological aspects of Sustainability, Social and Cultural Sustainability, Economic Sustainability) strongly supports the management of the development of a leading and co-ordinating policy model and cross-sector collaboration produces aspects: Institution, Facilities and Infrastructure, Management, Exploitation of regulation of employment opportunities, Marketing of tourism, Community Participation, Research and Development Aspects, so that product, marketing and environmental management can be realized and created the success policy of Pontianak City tourism sector and the strengthening of good tourism governance and become a pilot center for policy studies for other regions.