PENGARUH MENTAL ACCOUNTING DAN SELF EFFICACY TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN DI E-COMMERCE PADA MAHASISWA FKIP UNS ANGKATAN 2020

Abstract

ABSTRACT
This study aims to examine: (1) the effect of mental accounting on purchasing decision making in e
-commerce, (2) the effect of self efficacy on purchasing decision making in e-commerce, (3) the effect of
mental accounting and self efficacy on purchasing decision making in e-commerce. This type of research
is descriptive quantitative research. The population in this study are students of Accounting Education,
Economics Education and Office Administration Education, Faculty of Teacher Training and Education,
Sebelas Maret University Surakarta. Sampling using propotional random sampling technique with a
total sampling of 154 respondents. Collecting data using a questionnaire. The results showed: (1) there
is a significantly effect mental accounting on purchasing decisions in e-commerce by students of
Accounting Education, Economics Education, and Office Administration Education as evidenced by the
results of the T test which shows a Sig. value of 0.008 < 0.05. (2) there is a significantly effect between
self efficacy on purchasing decisions in e-commerce by students of Accounting Education, Economics
Education, and Office Administration Education as evidenced by the results of the T test which shows a
Sig. value of 0.000 < 0.05. (3) there is a significantly effect between mental accounting and self-efficacy
on purchasing decisions making in e-commerce by students of Accounting Education, Economics
Education, and Office Administration Education as evidenced by the results of the Sig value of 0.000
<0.05.
Keywords: Mental accounting, Self efficacy, E-commerce Purchasing Decision Making
ABSTRAK
Penelitian ini bertujuan untuk menguji: (1) pengaruh mental accounting terhadap pengambilan
keputusan pembelian di e-commerce, (2) pengaruh self efficacy terhadap pengambilan keputusan
pembelian di e-commerce, (3) pengaruh mental accounting dan self efficacy terhadap pengambilan
keputusan pembelian di e-commerce. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam
penelitian ini adalah mahasiswa Pendidikan Akuntansi, Pendidikan Ekonomi dan Pendidikan
Administrasi Perkantoran Fakultas Keguruan dan Ilmu Pendidikan Universitas Sebelas Maret Surakarta.
Pengambilan sampel menggunakan teknik proportional random sampling dengan total sampling yaitu
sebanyak 154 responden. Hasil penelitian menunjukkan: (1) terdapat pengaruh yang signifikan antara
mental accounting terhadap pengambilan keputusan pembelian di e-commerce mahasiswa Pendidikan
Akuntansi, Pendidikan Ekonomi, dan Pendidikan Administrasi Perkantoran dibuktikan dengan hasil uji
T yang menunjukkan nilai Sig. sebesar 0,008 < 0,05. (2) terdapat pengaruh yang signifikan antara self
efficacy terhadap pengambilan keputusan pembelian di e-commerce oleh mahasiswa Pendidikan
Akuntansi, Pendidikan Ekonomi, dan Pendidikan Administrasi Perkantoran dibuktikan dengan hasil uji
T yang menunjukkan nilai Sig. sebesar 0,000 < 0,05. (3) terdapat pengaruh yang signifikan antara mental
accounting dan self efficacy terhadap pengambilan keputusan pembelian di e-commerce oleh mahasiswa
Pendidikan Akuntansi, Pendidikan Ekonomi, dan Pendidikan Administrasi Perkantoran dibuktikan
dengan hasil nilai Sig 0,000 < 0,05.
Kata Kunci: Mental Accounting, Self Efficacy, Pengambilan Keputusan Pembelian di E-commerce