ANALISIS SEGMENTASI PASAR SAYURAN ORGANIK DI PULAU SAPARUA KABUPATEN MALUKU TENGAH
Abstract
This research aims to determine the segmentation of the organic vegetable market. The research sample consisted of farmers and organic vegetable traders taken by a census of 13 respondents. While the consumer sample is taken by chance, the accidental sample is 40 respondents. The final cluster analysis results show that cluster 1, the Z-score is negative, that is, age and work, and in cluster 2, the Z-score is negative, namely education and income. This means that in cluster 1, consumers' age and occupation are still very minimal to determine choices in choosing organic vegetables for consumption. The same thing also happened in cluster 2, education and consumer income is still low to choose organic vegetables as consumer needs. The most considerable F value (56,156) is seen in the Z-score of education, with a significant number of 0,000, which means the significance is real. This means that educational factors significantly distinguish the characteristics of the two clusters. Or in other word, education in the two clusters is very different between cluster 1 and cluster 2.
Keywords
Full Text:
PDFReferences
BKKBN. 2014. Kerjasama pendidikan kependudukan jalur non formal materi presentasi dari paper. Jakarta: Direktorat Kerjasama Pendidikan kependudukan.
Bina, E. 2014. Segmen Pasar, Preferensi Dan Persepsi Konsumen Terhadap 4p’s Sayuran Organik.
Dadang, M. 2011. Analisis Penentuan Segmen, Target, dan Posisi Pasar Home Care di Rumah Sakit Al-Islam Bandung. Majalah Ilmiah UNIKOM, 6(2): 233-244.
Dinas Pertanian dan Peternakan Kabupaten Maluku Tengah. 2015. “Statistik Kabupaten Maluku Tengah”
Hapsari, A. D., Iqbal, M. 2018. Analisis Segmentasi Pasar Fashion Wanita Berdasarkan Motif Pembelian dan Shopping Lifestyle. Jurnal Administrasi Bisnis (JAB) 64 (2):27-35.
Hermawati, F. A. 2013. Data Mining, Bandung: Dunia Koputer.
Hernanto, F. 1996. Ilmu Usahatani. Penebar Swadaya. Jakarta
Hukom, J. 2019. Analisis Produktivitas Petani Sayuran Daun Di Desa Passo Kecamatan Baguala Kota Ambon. Jurnal Agrilan. Vol.7(3): 237-240.
Kang Jiyun, Haesun Park-Poaps (2010). Hedonic and Utilitarian Shopping Motivations of Fashion Leadership. USA: Louisana State University
Kriyantono, R. 2006. Teknnis Praktis Riset Komunikasi. Penerbit Kencana Jakarta
Lamb, Hair, McDaniel, Marketing, Alih bahasa: David Octarevia, Penerbit Salemba Empat, Jakarta, 2001
Manuhutu, M. 2005. Menanam Sayuran Organik Bersama Melly Manuhutu. Agromedia Pustaka
Mubyarto. 1989. Pengantar Ekonomi Pertanian. LP3ES. Jakarta
Perdana. 2016. Faktor-Faktor Yang Mempengaruhi Produktivitas. Jakarta: Rajawali Persada
Saragih, S.E. 2008. Pertanian Organik Solusi Hidup Harmoni dan Berkelanjutan. Jakarta: Penebar Swadaya.
Sudarman, 1999. Teori Ekonomi Mikro, Jilid I, BPFE, UGM, Yogyakarta.
Sugiyono. 2018. Statistik Nonparametris Untuk Penelitian. Alfabeta. Bandung. 374 p.
Suhardjo. 1996. Berbagai Cara Pendidikan Gizi. Bumi Aksara. Jakarta.
Sukirno, S. 2008. Teori Pengantar Makroekonomi edisi 3. PT. Raja grafindo persada. Jakarta
Sukmaningrum, A., Imron, A. 2017. Memanfaatkan Usia Produktif dengan Usaha Kreatif Industri Pembuatan Kaos pada Remaja DI GRESIK. Paradigma. 5(3): 1-6.
Todaro, Michael P., 1998. Pembangunan Ekonomi Di Dunia Ketiga. Edisi Keenam, Jakarta: Erlangga.
Zimbardo. 2000. Psychology and Life. USA: Scott, Foresman and Company.
DOI: https://doi.org/10.20961/sepa.v17i1.42910
Refbacks
- There are currently no refbacks.