IbM KELOMPOK PENGRAJIN GERABAH MELALUI PENGEMBANGAN DESAIN, ALAT PRODUKSI DAN MANAJEMEN PEMASARAN DI KABUPATEN KLATEN

Abstract

Ipteks bagi Masyarakat Activities (IbM) - IbM Pottery Artisans Group through the Development of Design, Equipment and Marketing Management in Klaten district aims to solve the problems faced by Pottery UKM "Suharno" and Pottery UKM "Nakulo Sadewo" in the Melikan village, Wedi district, Klaten regency, such as the design limitations of pottery as art pottery, limited human resources (HR), equipment limitations, and limitations of marketing management, including broader access to markets for products produced art pottery.

The results of IbM Pottery Artisans Group through the Development of Design, Equipment, and Marketing Management in Klaten district activities targets: (1) The knowledge of UKM on art pottery design increases, (2) UKM partners have knowledge and skills to create a website in order to market pottery products online, (3) UKM equipment increases, particularly online marketing equipment.

Keywords:    art pottery, online marketing, website