Economic Improvement for the Community Through Downstreaming of Miki Avocados in Polokarto Village, Polokarto District, Sukoharjo Regency

Irfan Firmansyah, Fabiandika Abiyyu Daffansyah, Fahrensi Dewi Parwanto, Fatihah Ma'ruf Az zahra, Gabriel Ken Arya Adhitama, Gita Nisa Auliya, Hevea Oktaramadhani Putri Barendz, Intan Putri Nur Aini, Jasmita Fitria Indah Anastasya, Lia Puspitasari, Wiwit Rahayu

Abstract

The Miki avocado variety is one of the varieties grown in Desa Polokarto and managed by BUMDes Makmur Sejahtera. Currently, avocados are primarily used as fresh fruit, so the added value generated is not yet optimal. To address this issue, this activity was carried out to empower the village community by downstreaming Miki avocado products, with the aim of improving the community's economy, together with BUMDes Makmur Sejahtera and PKK Desa Polokarto. The activities carried out include socialization, business plan and financial analysis counseling, PIRT certification, digital marketing counseling, and training and demonstration practices for making avocado ice cream. The results of this activity show that the Desa Polokarto community has gained greater knowledge and skills in processing avocados into derivative products, specifically “Alpomi” avocado ice cream. In addition, the village community also understands the importance of business planning, simple financial analysis, product legality, and digital marketing. Ultimately, this activity has increased sales value and opened opportunities for a sustainable, creative economy-based business for the Desa Polokarto community.

Keywords

avocado; creatif economic; downstream; empowerment; ice cream

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References

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DOI: https://doi.org/10.20961/jr&d.v14i1.115296

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