PEMAPARAN DAN FOCUS GROUP DISCUSSION : UPAYA PERUMUSAN STRATEGI PEMBINAAN PASAR RAKYAT DALAM MENGHADAPI PUSAT PERBELANJAAN DAN TOKO SWALAYAN

Abstract

The existence of modern market (shopping center and supermarket) considered have been cornered the existence of traditional market, either urban area or suburban area. Its ever-growing existence, which also added with other public facility such as station, terminal, hotel, or even apartment, make the modern market in demand and become the main choices for consumer to shop. Even so, traditional market has its own excellence that is no less interesting than modern market. Both of these markets have to complete and synergize each other. That is why it needed an effort to frame the strategy and policy that is expected to implement by the main stakeholder (government, businessman, business manager).
Key word: traditional market, modern market, stakeholders, strategy