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FACTORS INFLUENCING DIGITAL PAYMENT CONSUMPTION PATTERNS: EVIDENCE FROM UNS STUDENTS
Abstract
This study aims to see the influence of income, savings, expenditure, age, gender, and education level on the possible consumption patterns in the use of digital payments, especially OVO among UNS Students in Surakarta. Research data is primary data taken using a questionnaire. The data analysis technique in this research is multiple linear regression analysis. The results of this research are that the Income, Savings and Education variables do not have a significant influence on the possibility of consumption patterns in the use of digital payments. Meanwhile, the variables Expenditure, Age and Gender have a significant influence on the possibility of consumption patterns in using digital payments.
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DOI: https://doi.org/10.20961/jaedc.v8i1.79447
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