EFFECT OF TRUST, PERCEIVED EASE OF USE, AND PERCEIVED USEFULNESS ON REPURCHASE INTENTION FINANCIAL TECHNOLOGY (STUDY OF ELEVEN MARET UNIVERSITY STUDENT)

Winda Gunawan, Riwi Sumantyo, Novi Tri Putri

Abstract


This study aims to determine the effect of trust, perceived ease of use, and perceived usefulness on repurchasing intention of financial technology. Respondents in the study were Sebelas Maret University students who had used Cicil.co.id financial technology. The data used in this study is primary data, derived from questionnaires that have been distributed to respondents. Test equipment used in research instruments is validity test and reliability test. The analysis of the data used is multiple linear regression analysis processed using SPSS version 22. In this study the independent variables are trust, perceived ease of use, and perceived usefulness. While the dependent variable is repurchase intention. The results of this study indicate that the variable trust and perceived ease of use significantly influence the repurchase intention of Cicil.co.id financial technology. While the variable of perceived usefulness does not have a significant effect on the repurchase intention of Cicil.co.id financial technology

Keywords: Students; Repurchase Intention; Financial Technology


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DOI: https://doi.org/10.20961/aedc.v7i1.79424

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