Effect of Mobile E-Commerce Application on Easing Online Transactions

Abstract

The rapid technological advances bring significant changes to the trade sector. In addition to the demands of the times, today's society likes things with instant paced with a fast and easy process. Making mobile application was applied by commerce companies as a form to meet the demands of the community. In this study, the object under study is the Lazada mobile commerce applications. The method used for data collection is interview to Bunda Mulia University Student as its respondent. The purpose of this study is to determine the effect of mobile applications to ease in online transactions and measure the quality of the applications that have been provided by the relevant E-Commerce company. The results obtained from this study indicate that mobile applications have a great influence on ease of transaction; also the quality of the application is good enough.