Compliance Gaining dan New Normal: Sosialisasi Protokol Kesehatan selama Pandemi COVID-19 Dinas Komunikasi dan Informatika Kabupaten Karanganyar

Alief Faishal Adnan, Mehammad Arif Budiman

Abstract

Diskominfo occupies an important position in the socialization of health protocols during the new normal, namely as the frontline of public communication. This study aims to discuss the communication strategy carried out by the Communication and Information Office of Karanganyar Regency in the new normal period, besides that this study also aims to determine the inhibiting and supporting factors for the socialization of health protocols in the new normal era in Karanganyar Regency with resource persons from Diskominfo. The theory used in this research is compliance gaining. Compliance Gaining (get compliance) is a form of persuasion communication in the form of influences. The emphasis on compliance gaining is not only in changing attitudes (attitude) but also in behavior (behavioral). Influence in compliance gaining theory is defined as intentional or unintentional communication to change the beliefs, attitudes, intentions, and behavior of individuals or the masses. From the results of the research, it is known that the Karanganyar District Communication and Information Office uses expert power, legitimate power, and also referent power in disseminating health protocols in the new normal period through ways of collaborating with related parties, community organizations and also through local government policies. Diskominfo Karanganyar Regency also uses social media as a means of socializing health protocols

 

 

Keywords

Public Communication; Compliance Gaining; Covid-19

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DOI: https://doi.org/10.20961/impresi.v2i2.60304

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