KORELASI FAKTOR PEMBENTUK PERSEPSI DENGAN PERSEPSI KONSUMEN TERHADAP MEDIA PEMASARAN ONLINE (www.goodplant.co.id)

Dita Wahyu Ningtyas Tuty, Emi Widiyanti, Bekti Wahyu Utami

Abstract

The development of information technology has opened a business network  especially the Internet. Agribusiness actors have also started using the internet to marketing their products using the website. www.goodplant.co.id is an e-commerce that sells hydroponics products. This study is intended to identify the characteristic of perception maker of the consumers of goodplant.co.id, corelation of consumers’ perception maker characteristics and consumers’ perception of quality of goodplant.co.id as an online marketing media. This study applied a descriptive study through survey. The subject of this study was people who have accessed the website, or people who have done any transaction in the website. The subject waschosen using judgment sampling by Google Docs. The amount of the subject is decided using estimation of population proporsion and confident level which was done with 95% of 100 respondents. This study was conducted using two kinds of data, primary data and secondary data. The data was analyzed using Kendall correlation. The result of the study showed that: (1) the age range of the respondents is 17 – 34 years old, (2) the education of the respondents are diploma/ undergraduate degree, (3) most of the respondents are employee or entrepreneur, and having high revenue, (4) most of the also frequently do online shopping. There was a significant correlation of education, revenue,occupation, and online shopping experience toward the consumers’ perceptions of goodplants.co.id as an online marketing media. However, there was no significant correlation of the age range of the consumers with their perceptions of goodplants.co.id as an online marketing media.

Keywords

Consumer; E-commerce; Hydroponics; Perception; Website

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