Pengaruh E-Commerce Berbasis Marketplace Terhadap Penjualan Umkm Di Kampung Batik Laweyan Pada Masa Pandemi

Sukma Nirmala Wati, Khersna Bayu Sangka, Dini Octoria

Abstract

This study aims to determine the effect e-commerce based marketplace on sales. This research is a quantitative descriptive study with the population being SMEs in Kampung Batik Laweyan. The number of samples is 30 SMEs. The sampling technique of this research is questionnaire data collection, the data is analyzed by simple linear regression analysis. The results showed that e-commerce based marketplace positive and significant effect as indicated by the t-count value (2.709) which was greater than the t-table (2,457). The results of R square show that e-commerce based marketplace effect on sales of 11.3%, while the rest is influenced by other factors

Keywords

e-commerce; marketplace; sales; sme

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DOI: https://doi.org/10.20961/bise.v7i2.72994

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