OPTIMALISASI POTENSI DESA WISATA YANG BERKELANJUTAN DAN BERWAWASAN BUDAYA SEHAT DI DESA BARENG, KECAMATAN SAWAHAN, KABUPATEN NGANJUK

Abstract

Covid-19 pandemic has changed all aspect of life around in the world, including Indonesia. One of the sectors affected is the tourism sector. To overcome the pandemic, the government implemented the Implementation of Community Activity Restrictions (PPKM), a healthy lifestyle, to the 3M health protocol (Wearing masks, Maintaining distance, Washing hands) as the formation of new habits (new normal) for the recovery of economic activities that had been paralyzed due to the impact of the pandemic. covid-19 pandemic. One way to optimize tourism potential, especially in villages, is to use virtual trips. Virtual trips are activities carried out online to introduce tourist attractions, village potentials. This program produces an alternative to promote tourism villages during a pandemic. This program is expected to be a sustainable program and expand the reach of promotions for tourist villages.