Partisipasi Masyarakat dalam Upaya Pemulihan Wisata Pasar Mbatok Karanganyar Pasca Pandemi COVID-19

Nurima Wibawati, Emi Widiyanti, Eksa Rusdiyana, Suwarto Suwarto

Abstract

The Coronavirus Disease (COVID-19) pandemic that occurred in Indonesia has had a negative impact including on the tourism sector. One of the tourism areas affected by the COVID-19 pandemic is the Mbatok Market, Karanganyar, Central Java. This research aims to determine the impact of the COVID-19 pandemic on the Mbatok Market tourist community and analyze community participation in efforts to overcome the impact of the COVID-19 pandemic on Karanganyar Mbatok Market tourism. This study uses a qualitative method. The research location was carried out in Kemuning Village, Ngargoyoso Sub-district, Karanganyar Regency. Determining informants used snowball sampling and purposive sampling for key informants. Data were collected using the triangulation method based on the results of interviews with 15 informants. The results of this research show that the impact of the COVID-19 pandemic on the community at Mbatok Karanganyar Market tourism is divided into: (a) economic dimension, there is a decrease in employment opportunities, (b) social dimension, the social community that occurs as a result of the COVID-19 pandemic via online in groups WhatsApp has limitations in direct communication, (c) the cultural dimension, cultural rituals are still carried out during the pandemic but were not carried out at the start of the pandemic, (d) the environmental dimension, carried out by maintaining environmental health by implementing 3M. Community efforts to overcome the impact of the COVID-19 pandemic by implementing Community-Based Tourism which involves the entire community, traders, BUMDes, artists and youth organizations.

Keywords

community participation; COVID-19 pandemic; impact; dampak; pandemi COVID-19; partisipasi masyarakat

Full Text:

PDF

References

A’yun, A. Q., Suminah, & Ihsaniyati, H. (2020). Strategi pemberdayaan digital marketing tourism karang taruna desa Kemuning pada Destinasi Wisata Pasar Mbatok. Seminar Nasional Strategi Ketahanan Pangan Masa New Normal Covid-19, 4(1), 269–277.

Abbas, J., Mubeen, R., Iorember, P. T., Raza, S., & Mamirkulova, G. (2021). Exploring the impact of COVID-19 on tourism: Transformational potential and implications for a sustainable recovery of the travel and leisure industry. Current Research in Behavioral Sciences, 2, 100033. https://doi.org/10.1016/j.crbeha.2021.100033

Anggarini, D. T. (2021). Upaya pemulihan industri pariwisata dalam situasi pandemi Covid-19. Pariwisata, 8(1), 22–31. Tersedia dari https://scholar.google.co.id/scholar?cites=6353987731848596950&as_sdt=2005&sciodt=0,5&hl=en

Auliah, A., Prayitno, G., Ari, I. R. D., Rahmawati, Wardani, L. E., & Meidiana, C. (2022). The role of social capital facing pandemic COVID-19 in tourism village to support sustainable agriculture (empirical evidence from two tourism villages in Indonesia). Economies, 10(12), 320. https://doi.org/10.3390/economies10120320

Pantiyasa, I. W. (2018). Pengembangan Pariwisata berbasis masyarakat (Community Based Tourism) dalam pemberdayaan masyarakat (Studi asus di Desa Bedulu, Blah Batuh, Gianyar). Jurnal Ilmiah Hospitality Management, 1(2), 1–64. https://doi.org/10.22334/jihm.v1i2.68

Pham, T. D., Dwyer, L., Su, J. J., & Ngo, T. (2021). COVID-19 impacts of inbound tourism on Australian economy. Annals of Tourism Research, 88, 103179. https://doi.org/10.1016/j.annals.2021.103179

Purworini, D., Chasana, R. R., Palupi, P., Setyawan, S., Triyono, A., & Yuwono, I. T. (2023). The role of community empowerment in the development of a marketing communication strategy for Kembang Kuning Tourism Village. ASEAN Journal of Community Engagement, 7(1), 113–126. https://doi.org/10.7454/ajce.v7i7.1193

Restikadewi, A., Ramadhan, E. S., & Islam, A. A. A. (2021). The impact of COVID-19 on the tourism sector in Indonesia. Sebelas Maret Business Review, 6(1), 47–56. https://doi.org/10.20961/smbr.v6i1.56133

Soritua, Y. (2015). Analysis of the role of tourism sector to be the main income in the region (A comparation study in the tourism sector in Bali Province). Jurnal Ilmu Manajemen dan Akuntansi, 3(2), 1–7. Tersedia dari https://jurnal.unitri.ac.id/index.php/refrensi/article/viewFile/506/493

Sugihamretha, I. D. G. (2020). Respon kebijakan: mitigasi dampak wabah Covid-19 pada sektor pariwisata. Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning, 4(2), 191–206. https://doi.org/10.36574/jpp.v4i2.113

Sundawa, D., Logayah, D. S., & Hardiyanti, R. A. (2021). New normal in the era of pandemic Covid-19 in forming responsibility social life and culture of Indonesian society. IOP Conference Series: Earth and Environmental Science, 747(1), 012068. https://doi.org/10.1088/1755-1315/747/1/012068

Sunjayadi, A. (2019). Pariwisata sejarah untuk generasi milenial dan generasi Z. ABAD Jurnal Sejarah, 3(2), 28–41. Tersedia dari https://scholar.ui.ac.id/en/publications/pariwisata-sejarah-untuk-generasi-milenial-dan-generasi-z

Syahrin, A. (2021). Health protocol certification for tourism business due to COVID-19 outbreaks in Bali. Jurnal Geografi Lingkungan Tropik, 5(1), 67–80. https://doi.org/10.7454/jglitrop.v5i1.97

Wassler, P., & Talarico, C. (2021). Sociocultural impacts of COVID-19: A social representations perspective. Tourism Management Perspectives, 38, 100813. https://doi.org/10.1016/j.tmp.2021.100813

Yanuarita, H. A., & Haryati, S. (2021). Pengaruh Covid-19 terhadap kondisi sosial budaya di Kota Malang dan konsep strategis dalam penanganannya. Jurnal Ilmiah Widya Sosiopolitika, 2(2), 58. https://doi.org/10.24843/jiwsp.2020.v02.i02.p01

Refbacks

  • There are currently no refbacks.