Hubungan Konteks Media Sosial dengan Pergeseran Makna Kata Bengek dan Bobrok dalam Media Sosial X: Kajian Semantik (The Relationship Between Social Media Context and The Semantic Shift of The Words Bengek and Bobrok on The X Social Media Platform)

Abstract

The rapid development of language on social media X has given rise to semantic shifts in the words bengek and bobrok. Both words are frequently used outside their original semantic contexts. Therefore, this study aims to describe the forms of semantic shift of the words bengek and bobrok on social media X, as well as to explain the influence of social media context on these shifts. This study employs a descriptive qualitative method. The data consist of sentences containing the words bengek and bobrok collected from social media X. Data were gathered using the observation method with note-taking technique, then analyzed using the distributional method with substitution technique. Data validity was ensured through source triangulation. The analysis results are presented informally. The findings indicate that bobrok undergoes more semantic shifts than bengek. The word bengek shifts through generalization, amelioration, and synaesthesia, whereas bobrok shifts through generalization, specialization, pejoration, and synaesthesia. Examined from the social media context, these semantic shifts are influenced by emotional expression context, evaluative and critical context, multimodal and sensory association context, as well as linguistic freedom and creativity context, which constitute the primary characteristics of communication on social media X.