PERAN MEDIA KOMUNIKASI FACEBOOK ASOSIASI IBU MENYUSUI INDONESIA TERHADAP PERSEPSI IBU MENYUSUI DALAM MELAKSANAKAN PROGRAM ASI EKSKLUSIF

Abstract

This correlation study aims to determine the role of communication media of Indonesian Breastfeeding Mothers Association on Facebook toward the perception of breastfeeding mothers in implementing breastfeeding exclusive program. The sample was based on the assumption of population proportion that is simply known as Yamane formula (Jalaluddin Rahmat, 1999). 75 people are required and taken randomly as the sample (random cluster sampling). All the data were analyzed with normality and homogeneity assessment. The hypothesis is verified using the Spearman correlation. The result of Spearman correlation test shows that there was a clear moderate positive relationship between the role of communication media of Indonesian Breastfeeding Mothers Association on Facebook toward the perception of breastfeeding mothers in implementing breastfeeding exclusive program.

Keywords:    correlation, role, perception of breastfeeding mothers