WACANA KAPITALIS DALAM IKLAN ANAK-ANAK DI MEDIA TV DAN PERSEPSI MASYARAKAT DESA

Abstract

Abstract

This research idea was emerged to the phenomenon on television which shows commercial advertisement using children as talent. This purpose of this research is to describe how is the capitalism exited and have been worked through advertisement on television. And also how is the discourse have been involved children through commercial advertisement on television. The approach used on this research is critical. Which the implication can be found capitalism ideology theories. The result of this research ask the communication who concern and competent on children to monitor the advertisement, media, and especially children as viewer from capitalism ideology to reduce children exploitation on media, advertisement of product commercials which basically represent the capitalist ideology interest. Having that idea is important for creating the healthy and stable environment for the better Indonesia.

Keywords: capitalism discourse, children, advertisement on television,  ideology