Enhancing Legal Readiness of Creative Economy Actors Through Intellectual Property Facilitation: Evidence from Manado City

Reni Marlina Sari, Murtini Murtini, Nashwa Neysa Rendrinurtika

Abstract

Limited legal readiness remains a critical issue for creative economy actors, particularly regarding intellectual property protection as a foundation for business sustainability. Many creative enterprises operate without adequate legal awareness or registered intellectual property rights, leaving them vulnerable to market risks and unfair competition. This community service program aimed to enhance the legal readiness of creative economy actors through structured intellectual property facilitation in Manado City. The program employed a participatory and practice-oriented approach, encompassing intellectual property socialization, individual consultations, technical assistance, document curation, and facilitation of intellectual property registration with the Directorate General of Intellectual Property. A total of 100 creative economy actors from various subsectors participated in the program. Quantitative evaluation results indicate a substantial improvement in participants’ understanding, as reflected by an increase in the average score from 76 in the pre-test to 89 in the post-test, along with a rise in the proportion of participants achieving adequate comprehension levels from 73% to 90%. Furthermore, the program successfully facilitated 86 intellectual property applications, consisting primarily of trademark registrations (87.2%) and copyright registrations (12.8%). These findings demonstrate that intellectual property facilitation serves not only as a legal education mechanism but also as an effective intervention to strengthen the legal protection and market readiness of creative economy actors at the local level.

Keywords

creative economy; creativity; intellectual property; legal readiness; Manado

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DOI: https://doi.org/10.20961/jr&d.v13i1.115112

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