A case study at Sumber Market on factors influencing beef demand among housewife consumers

Fitri Dian Perwitasari, Desi Setiani, Bastoni Bastoni, Bayu Arisandi

Abstract

Objective: Beef demand has not been met by beef production household customers are among the many types of beef consumers. Household customers are one type of beef consumer among many others.  The objectives of this study are 1. to analyze the factors influencing beef demand, 2. to determine what factors influence beef demand in Cirebon Regency Traditional Source Market, and 3. to analyze income elasticity, beef price demand, and cross elasticity.

Methods: The research method is a case study located in Sumber's traditional market. Respondents totaled 68 respondents housewives. Data analysis using multiple linear regression was conducted using SPSS version 25.

Results: The results of this study test simultaneously variable X, which has a real influence on variable Y. Factors that affect the demand for beef in the Sumber market are income and family size. The elasticity of demand for beef prices on weekdays is inelastic. While the price elasticity of demand for beef on the five days before Eid al-Adha and Eid fitri is positive if the price increases by 1%, the demand for beef will increase by 0.591 kg and 0.864 kg. The income elasticity is 0.343, which means that if there is a 1% increase in income, beef demand will increase by 0.343 kg. The positive income elasticity value indicates that people's income is directly proportional to beef consumption around the Sumber Sub-district area and beef is a normal good. Cross-elasticity is inelastic where if broiler meat prices increase by 1%, the demand for beef will increase by 0.319 kg.

Conclusions: factors influencing beef demand Case study in traditional markets Sources It can be concluded that the factors influencing beef demand are income, number of family members and consumption. The elasticity of the demand for feeding, the price of beef, and the elasticity of the cross are inelastic.

Keywords

beef; demand; household consumers; traditional market source

Full Text:

PDF

References

  1. H. A. Hadini, S. Nurtini, And D. E. Sulastri, “Demand And Consumption Analysis And Broiler Meat Production In Kendari City, Southeast Sulawesi,” Buletin Peternakan, Vol. 35, No. 3, Pp. 202–207, 2011.
  2. S. E. Adi, Nurliza, And Imelda, “Analysis of Household Demand for Broiler Chicken Meat in Mempawah Regency," Journal of Social Economy Of Agriculture, Vol. 6, No. 2, 2017.
  3. Z. Dilago, “Analysis of Chicken Meat Demand at the Household Level in Tobelo District, North Halmahera Regency," Agroforestry, Vol. VII, No. 3, pp. 16–24, 2011.
  4. W. Sitinjak And J. A. Tanjung, “Factors Affecting Beef Demand in Pematangsiantar City (Case Study of Horas Market in Pematangsiantar City)," Agriclinical, Vol. 2, No. 2, pp. 86–90, 2020.
  5. C. O. Emokaro And O. Dibiah, “Demand Analysis For Chicken Meat, Beef And Fish Among Urban Households In Edo And Delta States, Nigeria,” Journal Of Applied And Natural Science, Vol. 6, No. 1, Pp. 239–245, 2014, [Online]. Available: www.Ansfoundation.Org.
  6. M. D. Rusdi And M. Suparta, “Analysis of Factors Affecting Beef Demand in the City of Surabaya," Journal of Economics and Business, Vol. 1, No. 2, pp. 283–300, 2016.
  7. J. Atmakusuma, Harmini, And R. Winandi, “Is It Possible for Meat Self-Sufficiency to Materialize?," Agricultural and Environmental Policy Treatise, Vol. 1, No. 2, pp. 105–109, 2014.
  8. R. H. Puradireja, L. Herlina, And Arief H, “Analysis of Factors Affecting Beef Demand in Lampung Province," Agribusiness Pulpit, Vol. 7, No. 2, pp. 1439–1448, 2021.
  9. W. Bo Zhu, Y. Fu Chen, J. Zhao, And B. Bei Wu, “Impacts Of Household Income On Beef At-Home Consumption: Evidence From Urban China,” J Integr Agric, Vol. 20, No. 6, pp. 1701–1715, Jun. 2021, doi: 10.1016/S2095-3119(20)63582-1.
  10. M. Milikias And M. Gebre, “Beef Cattle Fattening Practices, Marketing Systems And Challenges: The Case Of Bench Sheko And Sheka Zones Of Southwest Ethiopia,” Heliyon, Vol. 10, No. 9, May 2024, Doi: 10.1016/J.Heliyon.2024.E29790.
  11. J. Deely Et Al., “Are Consumers Willing To Pay For Beef That Has Been Produced Without The Use Of Uncontrolled Burning Methods? A Contingent Valuation Study In North-West Spain,” Econ Anal Policy, Vol. 75, Pp. 577–590, Sep. 2022, Doi: 10.1016/J.Eap.2022.06.014.
  12. N. Novarista And D. J. Suprianti, “Analysis of Beef Demand in Household Consumers in Sijunjung Regency,” Jurnal Agrifo •, Vol. 5, No. 2, 2020.
  13. E. R. Rahmadani, H. Rusliani, And A. Budiyanto, The Effect of Beef Consumption and Prices on the Income of the Simpang Rimbo Slaughterhouse, Kenali Besar Village, Alam Barajo District," Journal of Management and Accounting Research, Vol. 3, No. 2, pp. 118–134, Jul. 2023, doi: 10.55606/jurima.V3i2.2178.
  14. H. M. Munarka, S. Bachri, And Askar, "Factors Influencing the Demand for Beef Cattle Trade in Polopo City," Journal of Development Economics, Vol. 2, No. 1, pp. 8–15, 2015.
  15. D. Dharmastuti, S. Supardi, And W. Rahayu, "Analysis of Factors Affecting Beef Demand in Surakarta City,"Agrista, Vol. 4, No. 3, Pp. 94–103, 2016.
  16. B. Perdana, M. K. Handayani and Budiraharjo, "The Relationship of Social Economic Factors and Meat Demand at Boja Market Boja District Kendal Regency," 2013. [Online]. Available: Http://Ejournal-S1.Undip.Ac.Id/Index.Php/Aaj.
  17. M. Chalidin, Z. Lubis, And M. M. Lubis, “Analysis Of Beef Demand And Elasticity At The Household In Sei Sikambing B, Medan Sunggal District, Medan City,” Jurnal Ilmiah Pertanian (Jiperta), Vol. 1, No. 1, Pp. 106–111, 2020, [Online]. Available: Http://Jurnalmahasiswa.Uma.Ac.Id/Index.Php/Jiperta
  18. Z. Zheng And S. R. Henneberry, “Give To Agecon Search The Impact Of Changes In Income Distribution On Current And Future Food Demand In Urban China,” 2010. [Online]. Available: Http://Ageconsearch.Umn.Edu
  19. Z. Zheng And S. R. Henneberry, “Household Food Demand By Income Category: Evidence From Household Survey Data In An Urban Chinese Province,” Agribusiness, Vol. 27, No. 1, Pp. 99–113, Dec. 2011, Doi: 10.1002/Agr.20243.
  20. J. Chen, A. Lobo, And N. Rajendran, “Drivers Of Organic Food Purchase Intentions In Mainland China - Evaluating Potential Customers’ Attitudes, Demographics And Segmentation,” Int J Consum Stud, Vol. 38, No. 4, Pp. 346–356, 2014, Doi: 10.1111/Ijcs.12095.
  21. H. Zhang, J. Wang, And W. Martin, “Factors Affecting Households’ Meat Purchase And Future Meat Consumption Changes In China: A Demand System Approach,” Journal Of Ethnic Foods, Vol. 5, No. 1, Pp. 24–32, Mar. 2018, Doi: 10.1016/J.Jef.2017.12.004.
  22. K. Ogundari, “Demand For Quantity Versus Quality In Beef, Chicken And Fish Consumption In Nigeria 1,” Revista De Economia E Agronegócio, Vol. 10, No. 1, Pp. 29–50, 2012.
  23. Zulkarnain, Asmawati, And Sofyan, “Analysis of Beef Consumption at the Household Level,” Agrisep, Vol. 18, No. 1, Pp. 1–12, 2017

DOI: https://doi.org/10.20961/lar.v22i3.91402

Refbacks

  • There are currently no refbacks.