ANALISIS STUDI KELAYAKAN PADA USAHA SUP BUAH

Dewi Rahmawati

Abstract

Increasing consumption of fruits nationally creates business opportunities in this field, one of which is the fruit soup business. To make an effective and efficient fruit soup business, and necessary to observe its study feasibility. The aims are to determine the feasibility of a fruit soup business and minimize the level of uncertainty in running it and reduce the fear of new entrepreneurs in running a business. This research method uses a mixed-methods approach. The initial stage uses quantitative methods with feasibility studies and sensitivity analyses that are useful for determining business viability and minimizing future uncertainties. Qualitative methods with SWOT analysis are to help know conditions that might occur in the fruit soup business. The result showed changes in variables such as an increase in raw materials by 30% and a decrease of 5% compared to customary conditions. It still showed that the fruit soup business is still feasible to run by considering the strengths, weaknesses, opportunities, and threats in running a business for five years ahead so that planning becomes more effective and efficient.

Keywords: Feasibility Study, Sensitivity Analysis, SWOT Analysis

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DOI: https://doi.org/10.20961/jkb.v26i2.54324

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