EFEK PERCEIVED EASE OF USE DAN CONFIRMATION TERHADAP ANTESEDEN ONLINE REPURCHASE INTENTION
Abstract
The purpose of this study was to examine the influence perceived usefulness, perceived ease of use, confirmation, satisfaction, trust, perceived enjoyment on online repurchase intention. The data were collected by a questionnaires with involving 183 respondents.
Meanwhile sample collecting was done by non-probability sampling method, namely purposive sampling with criteria respondents who have purchased by online more than one. After completing data, SEM AMOS was applied to test the hypothesis have been formulated. The results showed that hypothesis 1, perceived ease of use influences on perceived
usefulness; hypothesis 2, perceived usefulness has a significant affects on online repurchase intention; hypothesis 3, confirmation affects on perceived usefulness; hypothesis 4, confirmation significantly influences on satisfaction; hypothesis 5, perceived usefulness has not significant on satisfaction; hypothesis 6, satisfaction influences on online repurchase
intention; hypothesis 7, perceived ease of use has a significant affects on trust; hypothesis 8, trust influences on perceived usefulness; hypothesis 9, trust has not significant on online repurchase intention and hypothesis 10, perceived enjoyment has significant influences on online repurchase intention. This study has examined the factors that influence online repurchase intention. However, there are several variables that may influence the online repurchase intention that were not tested yet. Thus, the future research are expected to fulfil the limitation of this research.
Meanwhile sample collecting was done by non-probability sampling method, namely purposive sampling with criteria respondents who have purchased by online more than one. After completing data, SEM AMOS was applied to test the hypothesis have been formulated. The results showed that hypothesis 1, perceived ease of use influences on perceived
usefulness; hypothesis 2, perceived usefulness has a significant affects on online repurchase intention; hypothesis 3, confirmation affects on perceived usefulness; hypothesis 4, confirmation significantly influences on satisfaction; hypothesis 5, perceived usefulness has not significant on satisfaction; hypothesis 6, satisfaction influences on online repurchase
intention; hypothesis 7, perceived ease of use has a significant affects on trust; hypothesis 8, trust influences on perceived usefulness; hypothesis 9, trust has not significant on online repurchase intention and hypothesis 10, perceived enjoyment has significant influences on online repurchase intention. This study has examined the factors that influence online repurchase intention. However, there are several variables that may influence the online repurchase intention that were not tested yet. Thus, the future research are expected to fulfil the limitation of this research.
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