KESESUAIAN PENERAPAN KONSEP PARIWISATA KREATIF DI DESA BABAGAN, KABUPATEN REMBANG

Ronnan Arkan Sagily Nanda Kusmanto, Murtanti Jani Rahayu, Hakimatul Mukaromah

Abstract

Desa Babagan di Kabupaten Rembang dikembangkan sebagai destinasi wisata berbasis pariwisata kreatif untuk mendukung penguatan sektor ekonomi kreatif, khususnya melalui potensi Batik Tulis Lasem. Penelitian ini dilakukan untuk meninjau tingkat kesesuaian Desa Babagan terhadap konsep pariwisata kreatif melalui empat variabel utama, yaitu lingkungan kreatif, manusia kreatif, proses kreatif, dan produk kreatif. Metode penelitian menggunakan pendekatan deskriptif kuantitatif dengan teknik skoring berbasis indikator teori, didukung data lapangan melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Desa Babagan telah memenuhi sebagian besar unsur pariwisata kreatif dengan skor 3,68 yang ditunjukkan oleh keberadaan aktivitas kreatif seperti pelatihan membatik, showroom penjualan batik, dukungan infrastruktur, serta partisipasi aktif pengelola wisata dan masyarakat lokal. Meskipun demikian, penguatan kolaborasi antar pengusaha batik masih diperlukan guna mewujudkan pengelolaan wisata kreatif yang lebih terpadu dan berkelanjutan.

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