THE EFFECT OF RETAIL INVESTOR GROWTH ON COMPANY PERFORMANCE IN 2016-2018

Abstract

Dynamic economic developments coupled with technological advances encourage the growth and development of a better world of stocks. Retail investors will choose companies that have stock prospects that can benefit them. The company's performance is one of the investors' benchmarks in determining whether he will invest in the company by looking at the total revenue owned by the company. This study used seven samples of companies with a period of three years from 2016 to 2018 using the OLS method. Our results show that the company's capital, number of SIDs, currency rate, and earnings per share have an influence on the amount of total revenue. Further research is expected to add research variables, samples, and add to the research process.