Effect of Promotion: Cashback & Free shipping, Benefits: Credit limit & Interest, and Ease of Access to Consumer Decisions for Using Shopee Pay Later Payment Method Among UNS`s Students

Abstract

This study aims to determine the factors that influence the use of shopee paylater among Sebelas Maret University students. The data used is primary data. This data was obtained through an online questionnaire and was obtained by 100 respondents. The data was processed using Stata16. The results of the study indicate that the variables of promotion, ease and benefits have a significant and positive effect on the decision or interest of Sebelas Maret University students in using Shopee PayLater partially. Meanwhile, simultaneously, the three independent variables also affect the decision or interest of Sebelas Maret University students in using Shopee PayLater.