FAKTOR YANG MEMPENGARUHI PETANI DALAM MELAKUKAN KNOWLEDGE SHARING DI KABUPATEN SUKOHARJO

Henoko Wibowo Atmoko

Abstract

This study aims to determine the various factors that influence farmers in sharing their knowledge so that the government can implement appropriate strategies in disseminating information. The basic research method is descriptive analytic with a quantitative approach. The research location was Polokarto Sub-district, Sukoharjo District, Central Java Province. Data were obtained using a questionnaire through direct interviews with an incidental sampling method. Data analysis uses the Partial Least Square (PLS) approach to determine variable tolerance limits and causal diagrams in identifying factors that influence knowledge sharing. The results of the analysis show that the variables of Individualism Factor, Collectivism Factor, Social Network Influence Factor, Social Trust Factor, Kiasuism Factor, and Self Efficacy Factor are statistically significant to farmers' decisions in knowledge sharing in Polokarto District, Sukoharjo Regency.


Keywords : Partial Least Square, knowledge sharing, farmers

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